Pinterest's Guided Search Makes It Easier to Filter a Search Term
Laura McQuarrie — May 14, 2014 — Marketing
References: blog.pinterest & brandingmagazine
Pinterest recently introduced Guided Search, a feature that makes searching easier with filters to narrow down a broad topic. With millions of pins on Pinterest, and many more repins, there's a lot of content to sift through. With Guided Search, Pinterest is making it extremely easy to get more specific search results with just a few clicks.
To go along with the new functionality, Pinterest released a video showing off a variety of searches from people with very different lifestyles. With this new feature, if you're looking for a plant that doesn't need to be watered very often, you can start off by searching for something as broad as "plant," and then later filter by indoor, low-maintenance plants for more accurate results.
To go along with the new functionality, Pinterest released a video showing off a variety of searches from people with very different lifestyles. With this new feature, if you're looking for a plant that doesn't need to be watered very often, you can start off by searching for something as broad as "plant," and then later filter by indoor, low-maintenance plants for more accurate results.
Trend Themes
1. Filtered Search Optimization - The ability to filter search results with precision for better user experience is an area of innovation for developers and entrepreneurs.
2. Artificial Intelligence-assisted Filtering - Developing AI algorithms that can recognize user patterns and preferences in their search queries for more personalized and accurate search results is a disruptive innovation opportunity.
3. Interactive Search Results - Innovation lies in creating an interactive display of search results where users can refine and customize their results on the go for a richer experience.
Industry Implications
1. E-commerce - Filtered search aids can improve user experience for online shoppers, making it vital in e-commerce particularly with the increasing number of online stores and product offerings.
2. Travel and Tourism - The tourism industry can utilize filtered search optimization to create customized and personalized travel packages for customers, reaching to niche markets and creating loyal customers.
3. Information Technology - IT companies can explore artificial intelligence-assisted filtering application development for more personalized search results and insightful data analytics to improve user experience and drive engagement.
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