This Century 21 Ad Shows People-Shaped Floor Plans
Laura McQuarrie — May 14, 2014 — Marketing
References: century21.be & creativecriminals
This Century 21 ad series illustrates what happens 'When Life Changes Your Plans.' At first, the ads seem a little bit abstract, but with a closer look, you can see that the floor plans are shaped like people and they show the "changes" with a small dotted orange line, showing that it's time to find a new place to live.
Some of the different life scenarios that the posters represent include needing more space for when you're expecting a baby, or will be moving in with someone new. In the four part ads, there's also one set of floor plans that seems to be butting heads, making it clear that life sometimes throws breakups and other unpleasant things your way when you least expect it.
Some of the different life scenarios that the posters represent include needing more space for when you're expecting a baby, or will be moving in with someone new. In the four part ads, there's also one set of floor plans that seems to be butting heads, making it clear that life sometimes throws breakups and other unpleasant things your way when you least expect it.
Trend Themes
1. Personified Floor Plans - The use of person-shaped floor plans in advertisements provides a unique and engaging way to illustrate life changes and promote real estate.
2. Visual Storytelling - Using visual metaphors in advertising campaigns allows for more impactful and memorable storytelling, capturing the attention of the audience.
3. Emotional Connection - Creating an emotional connection with viewers through relatable life scenarios enhances brand recognition and increases the likelihood of generating leads.
Industry Implications
1. Real Estate - The real estate industry can leverage personified floor plan ads to showcase properties in a more engaging and compelling way, attracting potential buyers and renters.
2. Advertising and Marketing - The advertising and marketing industry can explore the use of visual storytelling techniques to create memorable campaigns for their clients, increasing brand awareness and customer engagement.
3. Creative Agencies - Creative agencies can utilize person-shaped floor plans to develop innovative and visually striking campaigns that differentiate their clients from competitors and capture audience attention.
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