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LEGO Shot Glasses

These Brick Shot Glasses Give You Something to Play with While You Drink

— May 13, 2014 — Art & Design
The Brick shot glasses by ThinkGeek creatively give drinkers something to play with between pounding back shots. Inspired by the nostalgic toy brand LEGO, the Brick shot glass lets users customize their own cups by rearranging the technicolor plastic bricks.

While this Brick shot glass looks deceivingly like a brick of LEGO on the outside, on the inside is a cleverly hidden shot glass. As drinkers enjoy themselves at a party, they can be reminded of their favorite childhood toy. Users can build along the side of the glass a cup handle, an abstract construction or even spell their name using the LEGO bricks -- the possibilities really are endless.

Each set of Brick glasses comes with four different colored glasses.
Trend Themes
1. Interactive Drinking Accessories - The trend of combining playful activities with adult beverage consumption will continue to rise, creating opportunities to innovate within the food and beverage industry.
2. Nostalgia Marketing - The trend of tapping into nostalgia in product design and marketing will grow, leading to potential innovation opportunities for designers and marketers across industries.
3. Customizable Products - The trend of providing consumers with the ability to personalize and customize products will continue, leading to potential innovation opportunities within the retail industry.
Industry Implications
1. Food and Beverage - This industry can benefit by creating more interactive and customized drinking accessories to appeal to consumers seeking playful and personalized experiences while drinking.
2. Toy and Games - This industry can explore opportunities to expand their product line or tap into nostalgia by creating more products that combine adult life with playfulness.
3. Retail - The retail industry has the potential to innovate by offering more customizable products that allow for greater consumer personalization and creativity.
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