Yogi Tea Promotes Healthy Living
Jamie Danielle Munro — May 7, 2014 — Marketing
References: behance.net & packageinspiration
Yogi Tea has branded itself to promote healthy living amongst its consumers. To help push this image even further, the company hired Xinghui Li of the United States to come up with a look that would make yogis more interested in this brand of tea.
It's hard not to think of yoga when looking at the packaging design for the tea. The cups feature people in various yoga positions with rays of light shining in the background, giving the characters a God-like effect. Even the individual tea bags come with a yogi character attached, contorting in various ways that only participating in this sport could allow. The coloring is also bright, with pinks, blues and greens being used all on one cup or package design.
It's hard not to think of yoga when looking at the packaging design for the tea. The cups feature people in various yoga positions with rays of light shining in the background, giving the characters a God-like effect. Even the individual tea bags come with a yogi character attached, contorting in various ways that only participating in this sport could allow. The coloring is also bright, with pinks, blues and greens being used all on one cup or package design.
Trend Themes
1. Yoga-inspired Branding - Brands can capitalize on the popularity of yoga-inspired branding to attract consumers interested in healthy living and wellness.
2. Customized Packaging - Customized packaging with unique designs and characters can enhance a brand's image and make it stand out in a crowded market.
3. Personalized Products - Offering personalized products with unique designs can create a more engaging consumer experience and foster brand loyalty.
Industry Implications
1. Tea Industry - Tea companies can incorporate yoga-inspired branding and customized packaging to differentiate their products and appeal to health-conscious consumers.
2. Wellness Industry - Wellness companies can use yoga-inspired branding and personalized products to promote healthy living and create a more engaging consumer experience.
3. Lifestyle Industry - Lifestyle brands can incorporate yoga-inspired branding and customized packaging to appeal to consumers interested in wellness and self-care.
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