Sam Lane Reorganizes the Wigan Little Theatre Logo
Jamie Danielle Munro — May 7, 2014 — Art & Design
References: wiganlittletheatre & designboom
Sam Lane has deconstructed the Wigan Little Theatre logo design in order to build a new one. By taking the original design and rearranging each piece in a distinct manner, Lane managed to create a whole new logo using the already existing sections of the brand image.
Since the theatre is over 50 years old, Lane didn't want to make a drastic change. Doing so would have made the branding unrecognizable, which is never a good thing when trying to stay true to the company image. This is why he decided to use the existing pieces of the logo and rearrange them in a different way. Thus, a new logo was created while still maintaining the personality of the Wigan Little Theatre brand.
Photo Credits: designboom, wiganlittletheatre
Since the theatre is over 50 years old, Lane didn't want to make a drastic change. Doing so would have made the branding unrecognizable, which is never a good thing when trying to stay true to the company image. This is why he decided to use the existing pieces of the logo and rearrange them in a different way. Thus, a new logo was created while still maintaining the personality of the Wigan Little Theatre brand.
Photo Credits: designboom, wiganlittletheatre
Trend Themes
1. Deconstructed Brand Logos - Disruptive innovation opportunity: Exploring alternative ways to reconstruct existing brand logos to create fresh and distinctive designs.
2. Brand Image Preservation - Disruptive innovation opportunity: Finding creative ways to update or modify brand images while still preserving their original personality and recognition.
3. Logo Rearrangement - Disruptive innovation opportunity: Utilizing the existing sections of a logo to create a new and unique visual identity for a brand.
Industry Implications
1. Graphic Design - Disruptive innovation opportunity: Developing innovative techniques and approaches in logo design to enhance brand identity.
2. Marketing and Advertising - Disruptive innovation opportunity: Employing creative branding strategies that preserve the core essence of a brand while offering a refreshed visual appeal.
3. Theater and Entertainment - Disruptive innovation opportunity: Reimagining and updating visual representations of theater brands to maintain relevance and capture new audiences.
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