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Faint Floral Editorials

The Dazed Magazine The Collections Photoshoot is Muted and Faded

— May 7, 2014 — Fashion
The Dazed Magazine The Collections editorial is a part of the publication's Spring 2014 issue. Model Hanne-Gaby Odiele is the focus of the production which was overseen by photographer Harley Weir. In each shot, Weir worked with a muted theme as the images were cast in faded lighting.

Stylist Elizabeth Fraser-Bell challenged the faded finished of The Collections with a bright floral motif. Dresses, shirts and skirts were dotted with both small and large blossoms, a choice that is certainly well-suited to springtime.

Although Fraser-Bell did focus on prim flowers, the photoshoot is nonetheless dark in both shading and mood. Odiele is found sprawled on the floor with legs jutting out in different directions, making it seem as if she fell accidentally.
Trend Themes
1. Muted Photography - Opportunity for camera companies to promote muted photography as a unique and artistic approach to traditional photo shoots.
2. Dark Floral Fashion - Potential for clothing retailers to introduce darker floral patterns that appeal to customers looking for edgier styles.
3. The Anti-spring Collection - Possibility for fashion designers to create collections that feature muted and darker color palettes, providing a contrast to traditional spring fashion trends.
Industry Implications
1. Camera - Camera companies can take advantage of the muted photography trend by promoting features that enhance the quality of muted and faded images.
2. Fashion - Clothing retailers can explore the darker floral trend by incorporating more edgy designs into their spring collections.
3. Design - Fashion designers can create the anti-spring collection, featuring muted and darker color palettes that provide an alternative to traditional spring fashion trends.
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