A Vinyl Record Club Offers Monthly Music Paired with Cocktail Recipes
Alyson Wyers — May 2, 2014 — Lifestyle
References: vinylmeplease & springwise
Sometimes the best way to enjoy music is with a drink in hand, which is where this vinyl record club comes in. Vinyl Me, Please is a music subscription service that recommends cocktail recipes paired with vinyl records. Vinyl record club members also receive access to a weekly music digest called the Standard, which recommends artists not found in the record category, as well as an album-inspired print.
Capitalizing on the resurgence of records, this service creates a community allowing fans to add to their collection and find new music with carefully curated monthly picks. The chosen titles are considered 'essential' by the startup company. Past picks included Diarrhea Planet, Courtney Barnett, Express Rising and SBTKRT.
Capitalizing on the resurgence of records, this service creates a community allowing fans to add to their collection and find new music with carefully curated monthly picks. The chosen titles are considered 'essential' by the startup company. Past picks included Diarrhea Planet, Courtney Barnett, Express Rising and SBTKRT.
Trend Themes
1. Vinyl Subscription Services - The combination of music and curated drink pairings provides disruptive opportunities for experiential marketing and subscription-based business models.
2. Community-based Service Models - The focus on creating a community and sharing discovery creates unique opportunities for building engagement and loyalty, as well as for further personalization with data insights.
3. Curation and Personalization - The careful curation of essential albums and personalized recommendations based on data insights can offer competitive differentiation and improve retention rates.
Industry Implications
1. Music - The vinyl subscription service market continues to expand, highlighting opportunities for differentiation and value-adds for music industry players.
2. Beverage - Beverage companies can explore opportunities to partner with vinyl subscription services and lend their expertise in creating drink pairings, as well as develop their own subscription-based models that leverage similar experiential marketing strategies.
3. Retail - Established retail players and startups alike can innovate their subscription-based offerings by incorporating similar community-focused and curated models.
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