This Watch Tells You 'What's the Date?' in an Unusual Way
Laura McQuarrie — May 2, 2014 — Fashion
References: laurynbertolo & lustik.tumblr
'What's the Date?' is an unusual perpetual calendar system devised by Lauryn Bertolo that takes the shape of three small bracelets that will tell you the month, day of the week and the date. The low-tech calendar system is unconventional for several reasons, including that it is watch-like, but made from screen printed cloth fabric instead of being plastic or digital. Unlike a digital or battery-operated watch or calendar system, these quirky bands would require you to stay on top of things and manually make adjustments each day.
Although it's a pretty offbeat calendrical system, it would be easy enough to pick and choose to wear just one or two of the wristbands at a time, especially if you only need to be aware of the day of the month or the weekday.
Although it's a pretty offbeat calendrical system, it would be easy enough to pick and choose to wear just one or two of the wristbands at a time, especially if you only need to be aware of the day of the month or the weekday.
Trend Themes
1. Perpetual Calendar - Disruptive innovation opportunity for developing unconventional calendar systems using low-tech materials.
2. Screen Printed Fabric - Disruptive innovation opportunity for creating watch-like products using unconventional materials like screen printed cloth fabric.
3. Manual Adjustment - Disruptive innovation opportunity for designing wristbands that require manual adjustments each day, encouraging users to stay engaged.
Industry Implications
1. Fashion Accessories - Disruptive innovation opportunity for incorporating unconventional wristband designs that serve as both fashion accessories and functional calendars.
2. Watch Manufacturing - Disruptive innovation opportunity for expanding the market by producing watches with unique and quirky calendar systems like the three-piece wrist calendars.
3. Textile Printing - Disruptive innovation opportunity for exploring the use of screen-printed fabric in various textile and fashion applications, such as wristbands and other accessories.
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