Mini Cooper is Letting Fans to Ask the New Mini Space Questions
Laura McQuarrie — May 2, 2014 — Autos
References: minispace & convinceandconvert
The #asktheNEWMINI campaign from MINI Cooper gives fans the chance to meet, greet and interact with the MINI Space over social media before giving it a spin and it might surprise you just how full of personality the car is.
The social media campaign stretches across Facebook, Twitter, Instagram and Google+, where fans are encouraged to submit questions to ask the MINI. Each week, MINI Cooper chooses 10 questions that will be answered in short 15-second videos.
The Instagram video responses are fun, surprisingly endearing from an inanimate object and not always what you'd expect. Unless someone had asked, you'd never know that in its spare time, when the MINI Space is not busy driving on the road, it's also a very talented origami artist.
The social media campaign stretches across Facebook, Twitter, Instagram and Google+, where fans are encouraged to submit questions to ask the MINI. Each week, MINI Cooper chooses 10 questions that will be answered in short 15-second videos.
The Instagram video responses are fun, surprisingly endearing from an inanimate object and not always what you'd expect. Unless someone had asked, you'd never know that in its spare time, when the MINI Space is not busy driving on the road, it's also a very talented origami artist.
Trend Themes
1. Social Media Campaigns - Disruptive innovation opportunity: Businesses can leverage social media platforms to engage with their target audience and create interactive and personalized campaigns.
2. Personalized Customer Interactions - Disruptive innovation opportunity: Brands can use technology to create unique and memorable experiences for customers, such as having an inanimate object answer their questions in a fun and unexpected way.
3. Unexpected Brand Personalities - Disruptive innovation opportunity: Companies can showcase the personality and human-like qualities of their products or services to create a deeper emotional connection with consumers.
Industry Implications
1. Automotive - Disruptive innovation opportunity: Car manufacturers can incorporate technology and social media interactions to create engaging and interactive experiences for potential customers, ultimately boosting brand loyalty.
2. Marketing and Advertising - Disruptive innovation opportunity: Marketing agencies can help brands develop creative campaigns that utilize social media and personalized interactions to drive customer engagement and brand awareness.
3. Technology - Disruptive innovation opportunity: Tech companies can develop innovative tools and platforms that enable brands to easily interact with their audience and create personalized experiences through social media channels.
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