Tiago Pinto Replaces Brand Names with Lorem Ipsum Text
Laura McQuarrie — May 1, 2014 — Art & Design
References: tiagopinto.net & brandingmagazine
As frustrating as it is, designers are often put to the task of coming up with a branding concept before a product or company name is finalized, which is what inspired Tiago Pinto to swap out well-known brand names for lorem ipsum text.
In the series of Lorem Ipsum Branding, Pinto shows what a difference it makes when working with another name or series of letters. Recognizable logos like those of Facebook, Nike and Dunkin' Donuts suddenly seem a lot different when they're replaced with nonsensical text. A brand's color, font choice or symbols are often hugely helpful in identifying them, but as Pinto proves, by taking away the names themselves, some branding becomes completely unrecognizable.
In the series of Lorem Ipsum Branding, Pinto shows what a difference it makes when working with another name or series of letters. Recognizable logos like those of Facebook, Nike and Dunkin' Donuts suddenly seem a lot different when they're replaced with nonsensical text. A brand's color, font choice or symbols are often hugely helpful in identifying them, but as Pinto proves, by taking away the names themselves, some branding becomes completely unrecognizable.
Trend Themes
1. Text-based Branding - Pinto's concept of using Lorem Ipsum text instead of brand names can inspire companies to experiment with text-based branding.
2. Abstract Logo Design - The concept of abstract logo design can become more popular as companies begin to focus on colors, font choice, and symbols instead of identifiable names.
3. Minimalism in Branding - Minimalist branding with simple, unrecognizable logos can become a new trend as businesses may choose to focus on simplicity and subtle design.
Industry Implications
1. Advertising - As advertising is one of the key aspects of branding, concepts like text-based and abstract logo design can be integrated into advertising strategies.
2. Graphic Design - The emergence of minimalist design can mean that graphic designers may shift their focus towards simple yet impactful branding.
3. Marketing - Pinto's concept can also influence the marketing industry to explore unconventional methods of promoting brands through minimalistic design and text-based branding.
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