Kix by Katie
References: kixbykatie & chicstories
Heel wedgies are those annoying occasions when long pant bottoms get stuck in between the heel and the shoe as you walk. It is a fashion faux pas you could do without. So Kix by Katie has come up with a simple and most important, affordable solution.
Kix by Katie is a stick on lightweight supportive strip which is applied to the inside back hemline of pants. The strip weighs down the pant leg enough to prevent heel wedgies. It works just like the collar stay in men's shirts. Nobody notices it including the wearer.
The patent pending product is designed to be removed before laundering but several re-applications are possible to extend the life of the product. Kix by Katie comes in three colours - khaki, black and blue. It costs $13 for 3 pairs.
Kix by Katie is a stick on lightweight supportive strip which is applied to the inside back hemline of pants. The strip weighs down the pant leg enough to prevent heel wedgies. It works just like the collar stay in men's shirts. Nobody notices it including the wearer.
The patent pending product is designed to be removed before laundering but several re-applications are possible to extend the life of the product. Kix by Katie comes in three colours - khaki, black and blue. It costs $13 for 3 pairs.
Trend Themes
1. Fashion Solutions - Disruptive innovation opportunity: Develop innovative products and technologies to solve common fashion problems.
2. Affordable Innovations - Disruptive innovation opportunity: Create affordable solutions to improve everyday experiences for consumers.
3. Discreet Design - Disruptive innovation opportunity: Design inconspicuous and subtle products that seamlessly integrate into existing fashion items while providing practical benefits.
Industry Implications
1. Fashion Accessories - Disruptive innovation opportunity: Explore new product categories within the fashion accessories industry.
2. Apparel Manufacturing - Disruptive innovation opportunity: Develop new manufacturing techniques or materials to enhance the functionality of apparel.
3. Consumer Goods - Disruptive innovation opportunity: Create consumer goods that address common pain points and offer affordable solutions.
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