Empowered by You Lingerie Does Good for You and Other Women
Laura McQuarrie — April 24, 2014 — Fashion
References: scoopnyc & empoweredbyyou
The Empowered By You lingerie has a lot of things going in its favor, including a powerful mission to help women become confident and as the brand name suggests, empowered.
Empowered By You’s collection of lingerie is just as smart as it is sexy, using patented flocking technology and a unique side-seam fusion to make the undergarments smooth, seamless and slip-free. Putting on a brightly coloured pair of panties is bound to make you feel more courageous, but Empowered by You’s cause goes much deeper than that. The lingerie is produced in a Sri Lankan factory certified by UN Women and 20% of the brand’s net profits are put towards the nonprofit Seven Bar Foundation, which helps women around the world get out of poverty and into business through microfinancing.
To help Empowered By You’s cause spread even further, New York-based retailer Scoop NYC joined forces with the lingerie brand to create the 'Empowered By Scoop NYC' collection, available in two different styles and five colors that can be found Scoop NYC’s Meatpacking and SoHo retail locations. As a reminder of the power each garment holds, each purchase includes a personal testimonial from one of the women who has received aid from the Seven Bar Foundation.
Empowered By You’s collection of lingerie is just as smart as it is sexy, using patented flocking technology and a unique side-seam fusion to make the undergarments smooth, seamless and slip-free. Putting on a brightly coloured pair of panties is bound to make you feel more courageous, but Empowered by You’s cause goes much deeper than that. The lingerie is produced in a Sri Lankan factory certified by UN Women and 20% of the brand’s net profits are put towards the nonprofit Seven Bar Foundation, which helps women around the world get out of poverty and into business through microfinancing.
To help Empowered By You’s cause spread even further, New York-based retailer Scoop NYC joined forces with the lingerie brand to create the 'Empowered By Scoop NYC' collection, available in two different styles and five colors that can be found Scoop NYC’s Meatpacking and SoHo retail locations. As a reminder of the power each garment holds, each purchase includes a personal testimonial from one of the women who has received aid from the Seven Bar Foundation.
Trend Themes
1. Sustainable Lingerie - There is a growing trend in the lingerie industry towards sustainable and socially conscious products that empower women.
2. Patented Lingerie Technology - Lingerie brands are leveraging innovative technologies such as patented flocking and unique seam fusion to create comfortable and slip-free undergarments.
3. Cause-driven Marketing - More and more brands are aligning themselves with social causes, like Empowered By You's partnership with Seven Bar Foundation, to create meaningful value for consumers.
Industry Implications
1. Fashion Retail - Fashion retailers have the opportunity to tap into the sustainable lingerie trend and offer socially conscious products that cater to consumer demands.
2. Textile Manufacturing - Textile manufacturers can explore innovative flocking and seam fusion technologies to create high-quality and comfortable lingerie products.
3. Nonprofit Organizations - Nonprofit organizations focused on women empowerment, like Seven Bar Foundation, can collaborate with lingerie brands to create mutually beneficial partnerships and drive positive change.
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