'Living on a Dollar a Day' Will Make You Think Twice
Vasiliki Marapas — April 20, 2014 — Fashion
References: thomasnazario & dazeddigital
Writer Thomas Nazario and photographer Renée C. Byer have collaborated on 'Living On a Dollar a Day,' a project dedicated to the marginalized group of people often shoved under society's rug. Indeed, confronting poverty can be a tough pill to swallow; however, considering one sixth of the world's population currently lives below the poverty line, it's an issue that desperately needs to be addressed.
The pair journeyed through ten countries, photographing over 40 families who sustain their livelihood on a meager dollar a day. The results are devastating, heart-breaking and gut-wrenching.
Speaking with a desire to make a change, Nazario says, "I believe that we all must start thinking far more globally. We have to leave our lives of extreme consumption and many of the frivolous things that occupy our time, whether that’s spending hours on video games or buying things we don't need. We must all try to leave the world a little better for having been here."
The pair journeyed through ten countries, photographing over 40 families who sustain their livelihood on a meager dollar a day. The results are devastating, heart-breaking and gut-wrenching.
Speaking with a desire to make a change, Nazario says, "I believe that we all must start thinking far more globally. We have to leave our lives of extreme consumption and many of the frivolous things that occupy our time, whether that’s spending hours on video games or buying things we don't need. We must all try to leave the world a little better for having been here."
Trend Themes
1. Global Poverty Awareness - Opportunity for businesses to raise awareness about global poverty and contribute to sustainable solutions.
2. Visual Storytelling - Businesses can use powerful visual storytelling techniques to evoke emotions and create impact in their marketing campaigns.
3. Socially Conscious Consumption - Opportunity for businesses to cater to the growing demand for socially responsible and ethical products and services.
Industry Implications
1. Advertising & Marketing - Disruptive innovation opportunities exist in creating impactful ad campaigns that shed light on global poverty and drive positive societal change.
2. Travel & Tourism - Innovation opportunities in the travel industry to promote responsible and sustainable tourism practices that benefit local communities living in poverty.
3. Non-profit Organizations - Opportunities for non-profit organizations to collaborate with businesses in addressing global poverty through strategic partnerships and initiatives.
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