Ouch by Kelvin Murray Focuses on Physical Discomfort
Meghan Young — April 17, 2014 — Fashion
References: behance.net
The knee-jerk reaction to pain can be entertaining to watch, especially when the pain is simply being anticipated rather than felt as is in the photo series titled Ouch by Kelvin Murray, a photographer based in London, United Kingdom. More than that, it is entertaining when the pain-inflicting instrument is rather innocent. From hair-tugging to mousetraps and splashes of water, the scenarios all have a child-like appeal to them.
Shot in studio against brightly colored walls, Ouch by Kelvin Murray speaks to people natural aversion to anything resulting in physical discomfort. What makes the images particularly powerful is the fact that people experience a slight cathartic moment with each one.
The photo series Ouch by Kelvin Murray was art directed by Gem Fletcher and styled by Natasha Freeman.
Shot in studio against brightly colored walls, Ouch by Kelvin Murray speaks to people natural aversion to anything resulting in physical discomfort. What makes the images particularly powerful is the fact that people experience a slight cathartic moment with each one.
The photo series Ouch by Kelvin Murray was art directed by Gem Fletcher and styled by Natasha Freeman.
Trend Themes
1. Playful Pain-inspired Art - Creating artworks that incorporate elements of physical discomfort or pain can provide a unique and engaging experience for viewers.
2. Child-like Aesthetics - Incorporating child-like elements or aesthetics into art or products can add a playful and approachable quality that can appeal to a wider audience.
3. Cathartic Experiences - Offering experiences that allow people to release emotions or stress in a safe and controlled way can be a powerful and appealing offering.
Industry Implications
1. Art - Incorporating physical discomfort or pain into art can create a unique and engaging experience for viewers, offering new ways to explore emotional and psychological themes.
2. Children's Toys and Games - Incorporating child-like elements or aesthetics into toys and games can add a playful and approachable quality that can appeal to a wider audience, offering new ways to engage with games and toys.
3. Mental Health - Offering experiences that allow people to release emotions or stress in a safe and controlled way can provide unique and effective ways to promote mental health and well-being.
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