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48 Independent Brand Packaging Examples

From Mouthy Dessert Marketing to Plaited Paper Packaging

— April 17, 2014 — Lifestyle
Independent brand packaging has been getting more and more creative. In order to get products noticed, smaller brands have to think big with marketing strategies. As consumers, we're seeing more creativity and variety on the shelves, which is only making our decision-making process even harder.

A lot of brands have been taking the vintage route when it comes to packaging. For instance, Devil's Peak Beer has created a bottle and label design that's reminiscent of retro glass ale containers. Furthermore, the psychedelic typeface on the label is sure to get noticed amongst its contemporary competition.

However, a brand doesn't have to borrow from the 70s in order to be seen. Non-vintage examples of packaging could be a brand like Lick frozen yogurt, which capitalizes on its name for a cheeky double entendre.
6.7
Score
Popularity
Activity
Freshness
47
Northern Promotion Branding
Northern Promotion Branding
This Design by 'By North' for Mack Isbjorn Pays Tribute to the Cold
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46
Pixelated Pecan Packaging
Pixelated Pecan Packaging
The Mimi's Nuts Design from Drew Watts Integrates Stitched Branding
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45
Retro Pin-Up Packaging
Retro Pin-Up Packaging
This Miss Mary's Beverage Branding Embraces Vintage Imagery
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44
Heart-Shaped Cheese Branding
Heart-Shaped Cheese Branding
Elmwood Revamps Anchor Cheddar with a Comforting Design
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43
Playful Social Cider Branding
Playful Social Cider Branding
The Creative Branding Used for the Flying Pig Cider is Hip and Young
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42
Upscale Popcorn Branding
Upscale Popcorn Branding
AMAIZE Popcorn is Natural and Nutritious
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41
Caricatured Beverage Branding
Caricatured Beverage Branding
'Moi, Je M'en Fou' Wine Has Casual Character for Young Consumers
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40
Modernized Traditional Branding
Modernized Traditional Branding
Mrs. Weinstein's Toffee Merges the Old with the New
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39
Nostalgic Snack Branding
Nostalgic Snack Branding
Sweet Heaven Confectionery Calls on Nostalgia to Sell Their Sweets
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38
Keyhole-Peeping Packaging
Keyhole-Peeping Packaging
Viejo Indecente Liquor Branding Suggests a Secret to the Spirit's Recipe
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37
Open-Mouthed Candy Packaging
Open-Mouthed Candy Packaging
YUM Factory by Bernelle Visser Uses Quirky Characters
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36
Vintage Box Branding
Vintage Box Branding
Strong Boy Cereal Packaging Dishes Up a Serving of Nostalgia
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35
Bag Tag Booze Branding
Bag Tag Booze Branding
Around the World Beer Flight Packaging Is Labeled Like Old Luggage
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34
Warrior-Inspired Energy Drinks
Warrior-Inspired Energy Drinks
Samuride's Natural Energy Drink Uses Revered Ancient Ingredients
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33
Vibrant Hot Sauce Branding
Vibrant Hot Sauce Branding
VIBE Hot Sauce Stands Out with Unexpected Hues
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32
Simply Marked Mason Jars
Simply Marked Mason Jars
Fatworks Oil Packaging Sheds the Visual Weight of Too Much Image and Text
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31
Gift Wrapped Packaging
Gift Wrapped Packaging
Scandilicious by Paone Creative Uses Ribbon Colors of the Scandinavian Flag
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30
Vintage Jet-Setter Packaging
Vintage Jet-Setter Packaging
Take a Trip Round the World with This Illustration Branding Bottle
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29
Contorted Carton Designs
Contorted Carton Designs
This Litetronics Packaging Concept Reworks the Basic Box
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28
Sorrow-Filled Vodka Packaging
Sorrow-Filled Vodka Packaging
This Misery Vodka Design is Minimalist and to-the-Point
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27
Mouthy Dessert Marketing
Mouthy Dessert Marketing
Lick Frozen Yogurt Packaging Piques Your Sense of Taste
<
26
Illustrative Sauce Packaging
Illustrative Sauce Packaging
Delika Sauces is Recreated with Bold Typography
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25
Vintage Aged Whiskey Displays
Vintage Aged Whiskey Displays
Bulleit Bourbon Whiskey Gets an Old West Makeover
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24
Celestial Cheese Branding
Celestial Cheese Branding
Lactica Dairy Packaging Assumes a Milky-Way-Inspired Identity
<
23
Quirkily Bearded Brew Branding
Quirkily Bearded Brew Branding
Wonton Brewery's Beer Bottle Labels Have Distinct Personalities
<
22
Nostalgic Snack Branding
Nostalgic Snack Branding
The Reusable Solar Cookies Packaging Establishes a Long-Lasting Image
<
21
Aged Ice Cream Packaging
Aged Ice Cream Packaging
Premier Ice Cream Exudes an Updated Old-School Style
<
20
Authentic Italian Pasta Branding
Authentic Italian Pasta Branding
The Gourmet Branding Designed for Pastosa Ravioli is Stylish
<
19
Minimalist Symbolism Branding
Minimalist Symbolism Branding
The Secret Keepers Feature Mysticism Symbols in its Packaging
<
18
Wholesome Rice Paper Packaging
Wholesome Rice Paper Packaging
Kim Soonhee's Rice Paper Branding is Simple & Evocative of Nature
<
17
Suggested Intake Food Packaging
Suggested Intake Food Packaging
'23 a Day' Almonds Provides a Perfect Amount for Daily Snacks
<
16
Eco Summer Snack Packaging
Eco Summer Snack Packaging
The BonBonBon Coconut Balls Come in a Convenient Picnic Pack
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15
Illustrated Lumber Branding
Illustrated Lumber Branding
Handmade Coasters Packaging Features an Applied Woodgrain Pattern
<
14
Vintage Tattooed Scotch Packaging
Vintage Tattooed Scotch Packaging
The New Limited Edition J&B Scotch Whiskey Pays Homage to Ink
<
13
Premium Approachable Packaging
Premium Approachable Packaging
The Jasmine Pearl Tea Co. Gets a Makeover from Relevant Studios
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12
Dressed Edible Branding
Dressed Edible Branding
Eroski Juice Packaging Emphasizes the Character Behind the Beverages
<
11
Old-Time Maritime Marketing
Old-Time Maritime Marketing
Old Salt Merchants Packaging Embodies a Charming Apothecary Image
<
10
Plaited Paper Packaging
Plaited Paper Packaging
Bellis Preserves Branding Communicates a Carefully Crafted Mission
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9
Modern Apothecary Packaging
Modern Apothecary Packaging
Noise 13 Creates the Ziesche Modern Apothecary with an Old-World Look
<
8
Bottled Condiment Branding
Bottled Condiment Branding
Rota Das Cores Spices Packaging Looks Like It Has Washed Up on Shore
<
7
Minimalist Olive Oil Packaging
Minimalist Olive Oil Packaging
Koronaki Virgin Olive Oil is Revamped by Thomas Kiourtsis
<
6
Vibrant Hipster Beer Branding
Vibrant Hipster Beer Branding
Cale Brewery's Beer Branding Identity is Clean and Colorful
<
5
Groovy Booze Branding
Groovy Booze Branding
Devil's Peak Beer Packaging Channels 70s Spirit and Nostalgia
<
4
Nutrition-Focused Branding
Nutrition-Focused Branding
RAW by Lauren Nicole Foot Uses Text to Highlight Health Benefits
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3
Color-Focused Snack Packaging
Color-Focused Snack Packaging
Kim Gyeongah's Eat Color Concept Highlights Vegetable Hues
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2
Graphically Enhanced Pill Packs
Graphically Enhanced Pill Packs
This Pharmaceutical Packaging Concept Illustrates What Ails You
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1
Sentimental Spice Branding
Sentimental Spice Branding
Virtuous Living Spices Packaging Contains More Than Edible Ingredients
<