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Glamorously Gothic Lookbooks

Gigi Hadid Stars in the New Lita Mortari Fall 2014 Campaign

— April 26, 2014 — Fashion
Looking chic and sophisticated, Gigi Hadid shows off her sleek and glamorously sexy side for the new Lita Mortari Fall 2014 lookbook. 

The blonde bombshell looks devilishly elegant with her coiffed blond waves, blood red lips and beautifully eye-lined makeup. The usually bouncy and sunny Sports Illustrated model takes on a dark, opulent mood to exude the sultry and dramatic level of chic that the Lita Mortari Fall 2014 collection is all about.

The Brazilian label and the perky and edgy Hadid may not seem like the perfect combination in theory, but when you see the lookbook, you’ll see that in reality, that pairing works just right. 

Captured by photographer Henrique Gendre, the gorgeous model poses in dramatic capes, leather pants and fur trimmings, with a backdrop of statues and marble to complete the look.


Trend Themes
1. Gothic Fashion - The Lita Mortari Fall 2014 campaign showcases the trend of gothic fashion, offering opportunities for designers to create edgy and glamorous collections.
2. Sultry Aesthetic - The sultry and dramatic aesthetic portrayed in the Lita Mortari Fall 2014 lookbook highlights the trend of embracing dark and opulent styles in the fashion industry.
3. Dramatic Photography - The captivating photography style used in the Lita Mortari Fall 2014 lookbook demonstrates the trend of using dramatic visuals to enhance brand storytelling and create impactful campaigns.
Industry Implications
1. Fashion - The Lita Mortari Fall 2014 campaign presents disruptive innovation opportunities for the fashion industry to explore gothic-inspired designs and tap into the growing demand for edgy fashion.
2. Photography - The use of dramatic photography techniques in the Lita Mortari Fall 2014 lookbook opens up opportunities for photographers to experiment with unique and captivating visual storytelling methods.
3. Beauty - The sultry makeup and hair styling showcased in the Lita Mortari Fall 2014 lookbook offers disruptive innovation possibilities for the beauty industry to create bold and provocative beauty trends.
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