Lomography’s Witty April Fools Trick Will Stump You
Janelle Savel — April 1, 2014 — Pop Culture
References: lomography & vimeo
This April Fools trick by Lomography will have you wondering the legitimacy behind its strange, yet seemingly plausible new creation.
Lomography is a analog-based photography company that specializes in film and plastic camera, capturing vignettes and dream-like photos. It is constantly releasing new, experimental products for those who enjoy analog photography. This video depicts a young man spraying his role 35mm film with its new Super Photo Spray, and waiting two days for the film to develop. The Super Photo Spray allows photographers to take photos without a camera; the end result is a role of the same photo on each slide.
This cheeky prank had people wondering the legitimacy behind its product, and whether something like that is plausible. It is not possible; once film is exposed to light, the entire role would be damaged. This short spot had consumers intrigued and fooled, which shows that the team at Lomography has a humorous side as well as a business-oriented side.
Lomography is a analog-based photography company that specializes in film and plastic camera, capturing vignettes and dream-like photos. It is constantly releasing new, experimental products for those who enjoy analog photography. This video depicts a young man spraying his role 35mm film with its new Super Photo Spray, and waiting two days for the film to develop. The Super Photo Spray allows photographers to take photos without a camera; the end result is a role of the same photo on each slide.
This cheeky prank had people wondering the legitimacy behind its product, and whether something like that is plausible. It is not possible; once film is exposed to light, the entire role would be damaged. This short spot had consumers intrigued and fooled, which shows that the team at Lomography has a humorous side as well as a business-oriented side.
Trend Themes
1. Analog Camera Revival - As the world embraces digital photography, businesses can capitalize on the nostalgia for analog cameras by offering unique and experimental products that cater to a niche market.
2. Experimental Photography Products - As photography enthusiasts increasingly explore new forms of photography, businesses can develop innovative products that cater to this trend, such as Lomography's Super Photo Spray prank.
3. Humorous Marketing - As consumers increasingly crave authenticity and humor from brands, businesses can create playful marketing campaigns that connect with customers on a personal level, such as Lomography's April Fools prank.
Industry Implications
1. Photography - In an age where digital photography dominates, innovative businesses can tap into a growing niche market of consumers who still value analog photography and unique products.
2. Entertainment - As consumers increasingly seek out playful and humorous content online, businesses in the entertainment industry can create engaging marketing campaigns that connect with their audience on a personal level.
3. Consumer Goods - In a crowded marketplace, businesses can set themselves apart by offering unique and innovative products that capture the attention of consumers, such as Lomography's experimental camera and photo products.
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