This Australian Snickers Commercial Comments on Gender Bias
Vasiliki Marapas — March 27, 2014 — Marketing
The latest Snickers commercial stars an assembly of Australian construction workers cat-calling women on the street. But instead of the usual sexist humdrum, the laborers shout empowering statements, such as "You want to hear a filthy word? Gender bias!" and "Have a productive day!"
The commercial claims to be investigating how construction workers act when they're "not themselves" (ie. when they're hungry, and could use a Snickers bar.) However, while the reverse-stereotype of the a-typical, blue-blooded construction worker is pretty funny, it's also a little bit of a head-scratcher.
If starving themselves makes men a little more conscious about gender politics (and a little less likely to behave like a chauvinistic pig,) then perhaps we should withhold the Snickers. At least, until we can all agree that street harassment is unacceptable.
The commercial claims to be investigating how construction workers act when they're "not themselves" (ie. when they're hungry, and could use a Snickers bar.) However, while the reverse-stereotype of the a-typical, blue-blooded construction worker is pretty funny, it's also a little bit of a head-scratcher.
If starving themselves makes men a little more conscious about gender politics (and a little less likely to behave like a chauvinistic pig,) then perhaps we should withhold the Snickers. At least, until we can all agree that street harassment is unacceptable.
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