This Mixed Media Series is Ironic and Degrading
Farida Helmy — March 28, 2014 — Art & Design
References: hesterjones & featureshoot
This surprising and powerful mixed media series shows viewers how the artist feels about how the world, the media and the male population treat both animals and women in the most degrading of ways.
Showing men with an all-conquering and macho attitude, the London-based artist Hester Jones creates work that is provocative and critical, as much as it is moving. Highlighting the issue of gender and testosterone-filled activities in patriarchal society, the ‘You Take My Breath Away’ mixed media series is both aesthetically stunning and grotesque.
Artfully combining the ironic and juxtaposition image of trophy hunting and trophy-like women wearing animal prints, Jones investigates the still ongoing issues of the misinterpretation of women and how the compassionless hunting sport’s still prevail—both for the satisfaction of man.
Showing men with an all-conquering and macho attitude, the London-based artist Hester Jones creates work that is provocative and critical, as much as it is moving. Highlighting the issue of gender and testosterone-filled activities in patriarchal society, the ‘You Take My Breath Away’ mixed media series is both aesthetically stunning and grotesque.
Artfully combining the ironic and juxtaposition image of trophy hunting and trophy-like women wearing animal prints, Jones investigates the still ongoing issues of the misinterpretation of women and how the compassionless hunting sport’s still prevail—both for the satisfaction of man.
Trend Themes
1. Mixed Media Art - Business professionals can explore the use of mixed media art in creating provocative and critical works that highlight societal issues.
2. Gender Representation - Disruptive innovation opportunities can arise from exploring gender-representation themes in art, particularly in highlighting the misinterpretation of women in society.
3. Irony and Juxtaposition - Exploring the use of irony and juxtaposition in art can create visually stunning works that are also critical of societal issues.
Industry Implications
1. Art Galleries - Art galleries can leverage provocative and critical works of art like Hester Jones' 'You Take My Breath Away' to engage audiences and create conversations around societal issues.
2. Marketing and Advertising - Marketing and advertising professionals can explore gender representation in media campaigns to create advertisements that subvert established tropes and highlight social issues.
3. Fashion Industry - The fashion industry can take inspiration from mixed media art to create clothing that subverts established gender tropes and highlights issues of animal welfare and conservation.
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