Warner Home Entertainment Allows Viewers to Watch Gravity in a Floating Tank
Jamie Danielle Munro — March 25, 2014 — Marketing
References: adsoftheworld & creativecriminals
To create an interactive publicity stunt in preparation for the release of Gravity on BlueRay and DVD, Warner Home Entertainment allowed people to watch the movie in a very meta way: surrounded by zero gravity.
The team put together a tank filled with a certain amount of salt and ensured the temperature stayed at a regular heat comparable with how the body normally feels. This way, people laying in the tank couldn't feel the water on their body, giving them a zero gravity effect. A TV was placed at the top of the tank, so all users had to do was just sit back and enjoy the ride.
Warner Home Entertainment managed to bring a meta film experience to users with this publicity stunt.
The team put together a tank filled with a certain amount of salt and ensured the temperature stayed at a regular heat comparable with how the body normally feels. This way, people laying in the tank couldn't feel the water on their body, giving them a zero gravity effect. A TV was placed at the top of the tank, so all users had to do was just sit back and enjoy the ride.
Warner Home Entertainment managed to bring a meta film experience to users with this publicity stunt.
Trend Themes
1. Interactive Publicity Stunts - Businesses can create immersive experiences for consumers through interactive publicity stunts, like Warner Home Entertainment did with their zero gravity movie-watching tank.
2. Meta Film Experiences - Offering unique and immersive ways for viewers to engage with movies, such as watching in zero gravity, can enhance the overall film experience and generate buzz.
3. Innovative Promotion Strategies - Businesses can use unconventional and creative strategies, like meta publicity stunts, to attract attention and generate excitement for their products or services.
Industry Implications
1. Entertainment - The entertainment industry can utilize interactive publicity stunts and meta film experiences to engage with audiences and promote their content in a unique way.
2. Marketing and Advertising - Marketing and advertising professionals can learn from innovative promotion strategies, like meta publicity stunts, to create attention-grabbing campaigns for their clients or brands.
3. Event Planning - Event planners can incorporate immersive experiences, such as zero gravity movie-watching tanks, to create memorable and captivating events that leave a lasting impression on attendees.
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