Warby Parker New York Store Delivers Glasses Through High-Speed Tubes
Jamie Danielle Munro — March 21, 2014 — Marketing
References: warbyparker & psfk
The Warby Parker New York store on the Upper East Side has an all-new way of delivering chosen spectacles to customers: through high-speed tubes. The store thought of using a dumb waiter at first to save space, but sending glasses down a futuristic piece of glass just sounded that much better.
Pneumatic tubes were installed, which have actually been around for quite some time. Neil Blumenthal, co-founder of Warby Parker New York, wanted to offer a different experience to customers. For him it's all in the details, and considering how cool it would be to have one's new glasses delivered in a high-speed tube, he definitely takes the prize for customer entertainment (as long as they don't break on the way down)!
Pneumatic tubes were installed, which have actually been around for quite some time. Neil Blumenthal, co-founder of Warby Parker New York, wanted to offer a different experience to customers. For him it's all in the details, and considering how cool it would be to have one's new glasses delivered in a high-speed tube, he definitely takes the prize for customer entertainment (as long as they don't break on the way down)!
Trend Themes
1. Tube-delivered Spectacles - Disruptive innovation opportunity: Explore the use of pneumatic tubes to deliver products to customers in retail stores.
2. Customer Entertainment - Disruptive innovation opportunity: Find creative ways to enhance the shopping experience and surprise customers with unique delivery methods.
3. Space-saving Solutions - Disruptive innovation opportunity: Develop efficient mechanisms, like dumb waiters or high-speed tubes, to maximize space utilization in retail stores.
Industry Implications
1. Retail - Disruptive innovation opportunity: Embrace technology-driven solutions to revolutionize the way products are delivered to customers in retail stores.
2. Eyewear - Disruptive innovation opportunity: Incorporate innovative delivery mechanisms, such as high-speed tubes, to enhance the shopping experience in the eyewear industry.
3. Entertainment - Disruptive innovation opportunity: Merge technology and customer experience to create engaging and memorable moments for customers in the entertainment industry.
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