Ideas
Explore the world's #1 largest database of ideas and innovations, with 460,228 inspiring examples.
Trend Reports
Discover why 1,238 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 321,344 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,238 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 321,344 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,209 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 460,228 cutting edge ideas.

Belly Dancing Yogurt Commercials

The Activia Shakira Commercial Shows that Happiness Starts Inside

— March 19, 2014 — Lifestyle
The new Activia Shakira commercial wants everyone to realize that happiness begins on the inside and works its way outwards. With Activia being the leader in digestive system-regulating yogurt, this commercial shows that when you eat Activia, your stomach will be happy.

Activia's choice in Shakira as a spokesperson is perfect, since she is most known for her belly dancing moves. The commercial would like us to think that when Shakira eats Activia there are hundreds of little Shakira's belly dancing inside of her; which is fitting since dancing is an activity that makes her happy.

With the tagline "Feeling good starts from the inside," this Activia commerical hopes to make women comfortable with themselves first. Having a regulated digestive system helps with body image as it helps you get the proper nutrients from your food.
Trend Themes
1. Digestive Health Awareness - The trend focuses on promoting digestive health as an essential factor to achieve overall wellness among consumers.
2. Celebrity Endorsement Marketing - The trend emphasizes the power of using famous personalities, like Shakira, to promote brand awareness and product credibility.
3. Body Positivity Promotion - The trend showcases the importance of positive self-image and self-efficacy in promoting a healthy lifestyle.
Industry Implications
1. Food and Beverage - The industry may explore incorporating digestive health-promoting ingredients, like probiotics, into their products to target health-conscious consumers.
2. Advertising and Marketing - The industry can leverage celebrity endorsements, like Shakira, to improve marketability and product credibility for other health and wellness-related products.
3. Fitness and Wellness - The industry may use body-positive messaging to promote physical activity and holistic wellness among consumers.
4.1
Score
Popularity
Activity
Freshness