This Lipton Tea Ad Stars Kermit the Frog Coping with the Chaos of NYC
Janelle Savel — March 17, 2014 — Marketing
References: adweek
This calming Lipton tea ad juxtaposes the chaos of New York City and the serenity of Lipton tea.
This spot from London agency adam&eveDDB showcases Kermit the Frog casually walking through New York, while the Animal clones take over the city and cause unbearable disorder. Kermit sips Lipton tea and is suddenly able to handle all the craziness, and when asked by Mrs. Piggy how he copes with all these animals, he responds, "Just be more tea."
This commercial markets both Lipton tea and the release of the new Muppet movie. However, it also gives consumers a sense of familiarity; by showcasing the iconic Muppets, it is lighthearted and engaging. The catchphrase "Be more tea" is a nostalgic phrase to which tea drinkers can relate after enjoying a soothing cup of Lipton.
This spot from London agency adam&eveDDB showcases Kermit the Frog casually walking through New York, while the Animal clones take over the city and cause unbearable disorder. Kermit sips Lipton tea and is suddenly able to handle all the craziness, and when asked by Mrs. Piggy how he copes with all these animals, he responds, "Just be more tea."
This commercial markets both Lipton tea and the release of the new Muppet movie. However, it also gives consumers a sense of familiarity; by showcasing the iconic Muppets, it is lighthearted and engaging. The catchphrase "Be more tea" is a nostalgic phrase to which tea drinkers can relate after enjoying a soothing cup of Lipton.
Trend Themes
1. Advertisement Nostalgia - The use of iconic Muppet characters in this Lipton tea ad taps into consumers' nostalgia and creates a sense of familiarity.
2. Calming Marketing Approach - The juxtaposition of chaos and serenity in this Lipton tea ad highlights the calming properties of the product, offering disruptive innovation opportunities in the beverage industry.
3. Cross-promotion Strategies - The collaboration between Lipton and the new Muppet movie in this ad showcases the effectiveness of cross-promotion and provides opportunities for similar partnerships in the entertainment and beverage industries.
Industry Implications
1. Beverage Industry - The calming and stress-relief messaging in this Lipton tea ad presents disruptive innovation opportunities in the beverage industry, focusing on wellness and relaxation.
2. Entertainment Industry - The successful collaboration between Lipton and the Muppet movie demonstrates opportunities for cross-promotion and co-branding within the entertainment industry.
3. Advertising Industry - The use of nostalgia and engaging storytelling in this Lipton tea ad showcases innovative advertising strategies that could be applied across various industries.
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