The Caffeine-Infused Tank Top by Hammacher Schlemmer Wakes up Users
Jamie Danielle Munro — March 15, 2014 — Tech
References: hammacher & incrediblethings
These caffeinated tank tops by Hammacher Schlemmer are for the serious woman who doesn't even have time to put on a pot of coffee in the morning.
The tank top is combined with green coffee and brown algae, which is aimed at increasing the body's energy and ensuring you are on full alert for the entire day. Even though this wacky and weird product sounds completely out-there, the overall design is quite straightforward. In fact, just from looking you would think it's a regular shirt with no special qualities. However, once you tell your friends that these tank tops have the power to boost one's energy just by putting it on, they should start to view the product differently.
The tank top is combined with green coffee and brown algae, which is aimed at increasing the body's energy and ensuring you are on full alert for the entire day. Even though this wacky and weird product sounds completely out-there, the overall design is quite straightforward. In fact, just from looking you would think it's a regular shirt with no special qualities. However, once you tell your friends that these tank tops have the power to boost one's energy just by putting it on, they should start to view the product differently.
Trend Themes
1. Energy-boosting Clothing - Opportunities for innovation in creating clothing infused with caffeine or other energizing substances.
2. Functional Fashion - Opportunities for innovation in creating clothing that has specific functions beyond just style.
3. Wellness Wearables - Opportunities for innovation in wearable technology that promotes health and wellness through non-invasive methods.
Industry Implications
1. Fashion - The fashion industry can explore new products that combine both style and functionality.
2. Fitness and Wellness - The fitness and wellness industry can explore wearable technology and functional clothing to enhance the customer's experience.
3. Consumer Goods - The consumer goods industry can explore innovative ways to incorporate caffeine or other energizing substances into everyday products, such as clothing.
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