The Digital Marketing Conference in Russia Encouraged Foreign Speakers
Jamie Danielle Munro — March 15, 2014 — Marketing
References: vimeo & creativecriminals
In a clever campaign to demonstrate the uniqueness of speakers at the last Digital Marketing Conference in Russia, advertisers put together a campaign to see who were the most overrated people in the digital marketing world.
Users could rate the people who they thought were the most overrated (or who used the same recycled material at each conference), and these individuals were then seen tied in various compromising positions. Of course, the whole thing was a joke, but it did manage to increase sales to the event by 90%. The campaign raised awareness that the Digital Marketing Conference would have new speakers, and also poked fun at leading professionals within the industry (with their willing participation too)!
Users could rate the people who they thought were the most overrated (or who used the same recycled material at each conference), and these individuals were then seen tied in various compromising positions. Of course, the whole thing was a joke, but it did manage to increase sales to the event by 90%. The campaign raised awareness that the Digital Marketing Conference would have new speakers, and also poked fun at leading professionals within the industry (with their willing participation too)!
Trend Themes
1. New Digital Marketing Speakers - Opportunity for conferences to showcase their unique speakers and offer a fresh perspective to attendees.
2. Humorous Marketing Campaigns - Opportunity for companies to create memorable marketing campaigns that poke fun at industry cliches and boost event attendance.
3. Audience-engagement Campaigns - Opportunity for conferences and events to engage with attendees by allowing them to participate and give feedback in campaigns.
Industry Implications
1. Event and Conference Planning - Opportunity for event planners to use humorous marketing campaigns to attract attendees and differentiate their event from competitors.
2. Digital Marketing - Opportunity for digital marketing companies to use humor to create memorable campaigns for their clients that differentiate them from the competition and increase sales.
3. Social Media - Opportunity for social media companies to partner with conferences to create campaigns that engage their users and increase brand awareness for both parties.
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