Jaime Neely Discuesses Animal Marketing
Malika Renee Butss — February 26, 2014 — TH Video
References: youtube
Trend Hunter's Jaime Neely isn't the only person who falls victim to the insane cuteness of animal marketing. Playing on emotions is a great marketing tool that many companies have used for various products. Consumers want to feel something when they're being told what to buy and who could feel utter indifference when faced with adorable animal ads?
One particularly precious ad is a cute CarMax commercial featuring personified puppies. Revamping one of its older commercials, CarMax had decadent doggies take on human being roles and are seen doing every day activities such as delivering the mail and driving cars. Adding a slow bark while one playful pup drives down the street makes this ad even more irresistible.
Animal marketing definitely appeals to the masses and reels in results.
One particularly precious ad is a cute CarMax commercial featuring personified puppies. Revamping one of its older commercials, CarMax had decadent doggies take on human being roles and are seen doing every day activities such as delivering the mail and driving cars. Adding a slow bark while one playful pup drives down the street makes this ad even more irresistible.
Animal marketing definitely appeals to the masses and reels in results.
Trend Themes
1. Animal Marketing - Companies can use animals in their ads to play on emotions and appeal to the masses.
2. Personifying Animals - Personifying animals in ads can make them even more irresistible to consumers.
3. Revamping Older Ads - Updating and revamping older commercials with cute animal characters can catch consumer attention.
Industry Implications
1. Auto Industry - The auto industry can use cute animals to market and promote their cars and services.
2. Retail Industry - Retail companies can use adorable animal ads to appeal and attract consumers to their products.
3. Food Industry - The food industry can take advantage of animal marketing by featuring cute animal characters in their ads to entice consumers into purchasing their products.
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