Ideas
Explore the world's #1 largest database of ideas and innovations, with 460,503 inspiring examples.
Trend Reports
Discover why 1,240 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 321,097 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,240 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 321,097 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,210 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 460,503 cutting edge ideas.

$1 a Day Car Rentals

CityFlitz in Toronto

— August 21, 2008 — Autos
CityFlitz is a Canadian company renting out cars for as low as $1 a day. With gas prices as high as they are right now (today consumers are paying up to 127.4 cents a litre in Toronto) this sounds like a great option for budgeting drivers.

The catch? The cars are splattered in advertising. In Toronto, the bright purple CityFlitz cars can be spotted throughout the city, and for the most part, the drivers don't mind. It's basically a free ride, and for those who like attention, it's one of the most effective ways to get all eyes on you.

"Advertisers subsidize the cost of your rental by paying an ad rate of $400 per day, or $1,900 for a four-week campaign," DigitalJournal.com explains.

Sounds great at first, but CityFlitz's growth is limited by how many advertisers they can get.

If you think about it, CityFlitz is renting the car to advertisers at a rate of $400 a day, when really they could be getting a car for $40 for a standard rental agency.

Still, it's a neat idea. We've seen similar rental car concepts on Trend Hunter, which are neat to look back on at this time when oil prices continue to climb.
Trend Themes
1. Ad-supported Rentals - Car rental companies can explore advertising models to offer consumers lower rental rates based on exposure to targeted advertisements on the cars.
2. Brand Visibility Campaigns - Companies can embrace the trend of brand visibility campaigns by renting advertising space on vehicles to boost brand awareness and target demographics.
3. Alternative Advertising Models - Innovators can challenge traditional advertising models and create alternative approaches to connect brands with consumers by using space on renting cars for mobile banner ads.
Industry Implications
1. Car Rental Industry - Car rental industry can increase revenue and user base by incorporating ad-supported models that offer lower rates to consumers.
2. Advertising Industry - Advertising industry can explore innovative advertising channels and alternatives to traditional advertising through renting cars for outdoor banner ad placements to generate brand awareness and consumer engagement.
3. Transportation Industry - Transportation industry players can examine and adopt alternative income models that leverage advertising to supplement revenue streams and increase user base.
5.1
Score
Popularity
Activity
Freshness