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Fat Reinvention

Bald Fat Tom Cruise in Tropic Thunder

— August 20, 2008 — Celebs
A fat Tom Cruise in Tropic Thunder may be enough to renew the stars tainted stardom.  Although Tom Cruise has fallen out of favor with his extreme Scientology beliefs, fans are lifting him back up to stardom after what is being praised as a stellar cameo appearance.

According to Yahoo, searches for ‘Tom Cruise Tropic Thunder’ jumped nearly 1000% yesterday, and there was an infinite spike for ‘tom cruise FAT tropic thunder’.  Nice.

Part of the hype was driven by legal threats made by Cruise’s lawyers to anyone publishing the picture of Tom as a bald fat man.  Accordingly, most of the celeb blogs, and larger news blogs like Huffington Post, were forced to pull down their fat Tom picture. So, we’ve chosen instead to use a photoshopped rendition of what a fat tom cruise would look like…

So does coming back as a fat character help to reinvent your status?  If so, is it because ‘larger than life’ characters are always more lovable?  If so, what is the underlying reason?  Perhaps less-than-perfect bodies remind us more of ourselves and a fat Tom Cruise makes him seem more like an ordinary, approachable human being.

If you’ve had enough of the fat Tom Cruise, check out the articles below for some past features:
Trend Themes
1. Celebrity Fat Reinvention - The success of Tom Cruise's fat cameo appearance may inspire other celebrities to take on unconventional roles that challenge their public image.
2. Body Positivity in Media - The positive reaction to Tom Cruise's fat character shows a growing trend towards representing diverse body types in popular media, opening up opportunities for brands and advertisers to reflect this trend in their campaigns.
3. Viral Marketing Through Controversy - The controversy surrounding the photo of fat Tom Cruise generated significant buzz and highlights the potential for brands to generate viral marketing through controversial or provocative content.
Industry Implications
1. Film and Television - The success of Tropic Thunder and Tom Cruise's cameo demonstrates an opportunity for the film and television industry to explore unconventional casting and character roles.
2. Body Positivity Brands - As the trend towards positive representation of diverse body types continues, there is an opportunity for brands that celebrate body positivity and diversity to expand their market share.
3. Digital Media and Public Relations - The online backlash and legal threats surrounding the photo of fat Tom Cruise underscores the importance of digital media and public relations in managing controversial or viral content.
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