Nike Brings It Back to the Future with the Re-Release of the Nike MAG
Michael Baxter — February 19, 2014 — Fashion
The Nike MAG is back for all those that missed the initial train. The Back to the Future 2 styled shoes are being re-released with a major improvement. In the movie the shoes were of the self-lacing variety, which was the innovation that Nike couldn't replicate. This time around though, Nike is looking to bring that future innovation to the masses.
In the scene where Marty McFly puts the shoes on we see the laces tighten and grip to his foot, so if this innovation sees the light of day, be prepared for one of the most comfortable shoes of all time. The shoes are high tops and feature a blue light up bottom and strap logo to round out the futuristic look of the shoe. In addition to all this futuristic fanfare, the Nike MAG's are looking at a 2015 release date, the same date he strapped them on in the movie.
In the scene where Marty McFly puts the shoes on we see the laces tighten and grip to his foot, so if this innovation sees the light of day, be prepared for one of the most comfortable shoes of all time. The shoes are high tops and feature a blue light up bottom and strap logo to round out the futuristic look of the shoe. In addition to all this futuristic fanfare, the Nike MAG's are looking at a 2015 release date, the same date he strapped them on in the movie.
Trend Themes
1. Self-lacing Shoes - Nike is bringing the future to the masses by making self-lacing shoes available for purchase.
2. Smart Wearable Footwear - The Nike MAG is an example of how smart technology can be integrated into footwear, creating endless possibilities for innovation in the wearable tech industry.
3. Retro-futuristic Design - The re-release of the Nike MAG with its iconic Back to the Future 2 styling shows the potential for reviving retro-futuristic design in the fashion industry.
Industry Implications
1. Footwear - The self-lacing technology in the Nike MAG presents a disruptive innovation opportunity for the footwear industry by providing a new level of convenience and comfort for consumers.
2. Wearable Technology - The integration of smart technology in the Nike MAG shoe is just the beginning of what's possible in the wearable tech industry, providing opportunities for further innovation and advancement.
3. Fashion - The retro-futuristic design of the Nike MAG has reignited interest in the design possibilities of the past and the future, providing opportunities for new fashion trends and innovative product design.
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