Virgin America's Here on Biz App Connects Travellers in the Sky
Laura McQuarrie — February 18, 2014 — Tech
References: virgin & itunes.apple
The 'Here on Biz' app from Virgin America is calling itself the first "geo-aware rolodex," making it easy to conduct in-flight social networking.
To get started on Here on Biz, travellers must log in with a LinkedIn account. Travellers will be able to begin making connections when they arrive at a gate, or when they are connected to Wi-Fi provided by Gogo at over 35,000 feet in the air while flying. The free-to-download app from Virgin America is optimized with Gogo and its usage comes at no extra cost to travellers.
Users are able to make connections with other travellers flying by Virgin America, as well as other travellers headed to the same destination. Virgin America plans to have this feature integrated into all domestic flights by the end of the month.
To get started on Here on Biz, travellers must log in with a LinkedIn account. Travellers will be able to begin making connections when they arrive at a gate, or when they are connected to Wi-Fi provided by Gogo at over 35,000 feet in the air while flying. The free-to-download app from Virgin America is optimized with Gogo and its usage comes at no extra cost to travellers.
Users are able to make connections with other travellers flying by Virgin America, as well as other travellers headed to the same destination. Virgin America plans to have this feature integrated into all domestic flights by the end of the month.
Trend Themes
1. In-flight Networking Apps - The rise of in-flight networking apps presents disruptive innovation opportunities for airlines to enhance the flying experience and foster connections among passengers.
2. Geo-aware Rolodex - The development of geo-aware rolodex apps, like Virgin America's Here on Biz, creates opportunities for professionals to network and make meaningful connections while traveling.
3. Integration of Networking Features - The integration of networking features into airline apps opens up possibilities for airlines to differentiate themselves and provide added value to passengers.
Industry Implications
1. Airlines - Airlines have an opportunity to leverage in-flight networking apps to create unique and engaging experiences for passengers, ultimately enhancing customer satisfaction and loyalty.
2. Technology - The technology industry can contribute to the development of innovative networking apps that utilize geo-location and social media integration to facilitate networking opportunities for professionals during flights.
3. Travel and Hospitality - The travel and hospitality industry can leverage in-flight networking apps to enhance the overall travel experience, increase customer engagement, and potentially drive revenue through partnerships and advertising opportunities.
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