The Like Keychain Appropriates a Social Media Symbol for Positivity
Amelia Roblin — February 13, 2014 — Social Media
References: animicausa
The Facebook Like button has come to represent notions of positivity and support, and having been adopted significantly in contemporary discourse, it's no surprise that this iconic symbol should take a form such as the Like Keychain. Sold through Animi Causa, this handy doodad will affirm that you certainly have located our keys.
Measuring 5 centimetres by 4.5cm, this accessory is large enough so that you'll be able to easily find and retrieve it from a full bag. The very thin form, however, means that it isn't bulky and that you can comfortably carry the Like Keychain in your pocket. What's more, the thumbs up key ring has been made from rubber material, ensuring its flexibility. It makes a good-natured and friendly statement each time you pull it out.
Measuring 5 centimetres by 4.5cm, this accessory is large enough so that you'll be able to easily find and retrieve it from a full bag. The very thin form, however, means that it isn't bulky and that you can comfortably carry the Like Keychain in your pocket. What's more, the thumbs up key ring has been made from rubber material, ensuring its flexibility. It makes a good-natured and friendly statement each time you pull it out.
Trend Themes
1. Social Media Symbol Merchandise - Companies can create merchandise that features popular social media symbols, like the Facebook Like button, to tap into the positive associations people have with these symbols.
2. Positive Iconography - Brands can incorporate positive and well-known symbols like the thumbs up into their products to create a sense of positivity and friendliness.
3. Compact Accessory Design - Designers can create compact and thin designs for accessories like keychains, allowing customers to easily carry them around while still making a statement.
Industry Implications
1. Retail - Retailers can sell merchandise featuring social media symbols, like the Like Keychain, to a wide audience attracted to positive and friendly products.
2. Marketing and Advertising - Marketing and advertising companies can incorporate positive symbols like the thumbs up into their campaigns to create a sense of friendliness and positivity for their clients.
3. Fashion and Accessories - Designers can incorporate popular symbols like the thumbs up into their accessories, creating a sense of positivity and trendiness for their customers.
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