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Photoshop for Video

Video Editing Research from the University of Washington

— August 17, 2008 — Tech
New research from the University of Washington makes video editing as easy as image editing in Photoshop. Functionality we take for granted in Photoshop, like editing resolution, range, exposure and object alterations, were time-consuming and difficult to do with most video editing software. Now, using a blend of altered still shots and video of the same scene, video can be enhanced just as easily as images are.

At this time, researchers can only edit video of static scenes--scenes without moving objects in them. However, the user-friendly interface of UW's visual effects software poses an innovative new way to edit video.
Trend Themes
1. Video Editing for Static Scenes - A new blend of still shots and video editing software can significantly enhance static video scenes, creating various opportunities for advertising companies and filmmakers.
2. Simplified Video Editing for Mass Consumption - User-friendly interfaces for video editing software can enable a simplified and streamlined post-production process which can be attractive to small business owners and independent creatives.
3. Visual Effects for Video Editing - Incorporating easier-to-use visual effects in video editing can result in more immersive and dynamic storytelling in the film and advertising industry.
Industry Implications
1. Film Industry - The film industry can adopt this trend to create more vibrant and immersive video projects.
2. Advertising Industry - Advertising companies can leverage this technology to create more visually-engaging and effective campaigns for their clients.
3. Media and Entertainment Industry - Media and entertainment companies can implement this innovation to streamline post-production processes and create more high-quality content at a lower cost.
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