The InAir App Will Bring Layers of Content Between the TV and Viewer
Laura McQuarrie — February 7, 2014 — Tech
References: kickstarter & mashable
InAir is an augmented reality experience for televisions. Some of the first ever TVs required people to get up and change the channels manually, but this was changed forever with the introduction of the remote control. Now, InAir challenges the space between you and your TV, by bringing Internet content into it.
The augmented reality abilities of InAir are compatible with 3D and 2D standard TVs. Users will be able to control the information presented to them with hand gestures and swiping motions, just as you would on a mobile device.
InAir is currently collecting funds on Kickstarter and it has already exceeded its goal with 29 days to go. The InAir app will be offered for free on Android and Apple devices and will turn phones and tablets into remote controls.
The augmented reality abilities of InAir are compatible with 3D and 2D standard TVs. Users will be able to control the information presented to them with hand gestures and swiping motions, just as you would on a mobile device.
InAir is currently collecting funds on Kickstarter and it has already exceeded its goal with 29 days to go. The InAir app will be offered for free on Android and Apple devices and will turn phones and tablets into remote controls.
Trend Themes
1. Augmented Reality Tvs - Develop AR experiences for televisions to bring Internet content and layers of information into the viewing experience.
2. Gesture-based Controls - Explore gesture-based controls for televisions and other devices to improve the user experience and accessibility.
3. Second-screen Interactivity - Create more opportunities for second-screen interactivity between mobile devices and televisions to enhance the viewing experience and engagement.
Industry Implications
1. Consumer Electronics - Develop augmented reality TVs and other consumer electronics with AR capabilities to enhance the user experience and create new revenue streams.
2. Advertising - Explore the potential for augmented reality TVs and second-screen interactivity to create new advertising opportunities and engage audiences in new ways.
3. Entertainment - Use augmented reality TVs and second-screen interactivity to create more engaging and immersive entertainment experiences for audiences.
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