The Sass & Bide Spring 2014 Campaign Comes to Life in 3D
Farida Helmy — February 8, 2014 — Fashion
References: nyfw.sassandbide & fashiongonerogue
Follow in the steps of the new Sass & Bide Spring 2014 Campaign and flaunt your multiple eccentric styles all at the same time.
The new Sass & Bide Spring 2014 Campaign stars blonde Brazilian stunner Aline Weber, but it’s not just her -- Weber literally multiplies to several forms of herself in the campaign. Rather than going for a traditional angle, the campaign is larger-than-life and offers a complete 360-degree digital experience.
Shot by fashion wiz Terry Gates of Defacto Inc., the 'Freetown' digital campaign features a cast of Weber’s in the brands signature obscurely beautiful pieces.
All the eclectic characters are free-spirited, donning circus-like head wear and pretty polka dot prints. This premium boutique-like brand is all about being original and chic hipster all at the same time.
The new Sass & Bide Spring 2014 Campaign stars blonde Brazilian stunner Aline Weber, but it’s not just her -- Weber literally multiplies to several forms of herself in the campaign. Rather than going for a traditional angle, the campaign is larger-than-life and offers a complete 360-degree digital experience.
Shot by fashion wiz Terry Gates of Defacto Inc., the 'Freetown' digital campaign features a cast of Weber’s in the brands signature obscurely beautiful pieces.
All the eclectic characters are free-spirited, donning circus-like head wear and pretty polka dot prints. This premium boutique-like brand is all about being original and chic hipster all at the same time.
Trend Themes
1. 360-degree Digital Campaigns - Fashion brands can create larger-than-life and immersive digital campaigns, like Sass & Bide's Spring 2014 Campaign, that offer a complete 360-degree digital experience.
2. Eccentric Multiple Styles - Fashion brands can embrace multiple eccentric styles all at the same time just like Sass & Bide Spring 2014 Campaign.
3. Premium Boutique-like Brands - Fashion brands can focus on being original and chic hipster all at the same time to appeal to the premium boutique consumers.
Industry Implications
1. Fashion Industry - The fashion industry can benefit from creating immersive and engaging digital campaigns to promote their products.
2. Headwear Industry - The headwear industry can take inspiration from Sass and Bide's campaign and create circus-like headwear designs to appeal to eccentric fashion lovers.
3. Retail Industry - Boutique-like brands can find success in the retail industry by focusing on being original and stylish, appealing to consumers looking for unique and trendy fashion offerings.
2.3
Score
Popularity
Activity
Freshness
