This Facebook Graphic Looks at Facebook Pages Like Pets
Laura McQuarrie — February 3, 2014 — Marketing
References: corp.wishpond & wearesocialmedia.gr
This Facebook graphic from Wishpond imagines the different types of Facebook pages as pets. The graphic is quite simple, but it points out some positive and negative traits that are characteristic on Facebook.
Some of the negative traits highlighted by the infographic include that pages can be "demanding" and difficult to maintain, which ties in directly to another trait that points out jut how "obnoxious" pages can be if they are overrun with spammers.
However, there are a ton of good things that can be said about Facebook pages too, including that they are extremely effective at facilitating communications between consumers and brands. Surprisingly, some of the highest response rates comes from airline, telecom and finance companies.
Some of the negative traits highlighted by the infographic include that pages can be "demanding" and difficult to maintain, which ties in directly to another trait that points out jut how "obnoxious" pages can be if they are overrun with spammers.
However, there are a ton of good things that can be said about Facebook pages too, including that they are extremely effective at facilitating communications between consumers and brands. Surprisingly, some of the highest response rates comes from airline, telecom and finance companies.
Trend Themes
1. Personification of Social Media Platforms - Opportunity to create anthropomorphic graphics that represent different social media platforms, highlighting their unique characteristics and traits.
2. Critiquing the Positive and Negative Aspects of Social Media - A chance to visually explore both the advantages and disadvantages of using social media, shedding light on areas that can be improved or addressed.
3. Enhancing Communication Channels Between Consumers and Brands - Potential for developing more effective and innovative ways for consumers and brands to interact on social media platforms, improving customer experiences and brand engagement.
Industry Implications
1. Graphic Design - An industry that can leverage the trend by creating visually appealing anthropomorphic graphics for social media platforms, helping brands communicate their identity and values.
2. Marketing and Advertising - Opportunity for professionals in this industry to use the trend to engage consumers by showcasing the positive and negative aspects of social media through creative campaigns.
3. Technology and Software - An industry that can capitalize on the trend by developing innovative tools and software to improve communication channels between consumers and brands on social media platforms.
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