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Comparable Booze Infographics

This Beer and Wine Infographics Helps You Transition

— November 11, 2014 — Lifestyle
Alphabet City Beer Co. partnered up with wine education website VinePair to create a helpful beer and wine infographic. No, it has nothing to do with pairing the two beverages. Rather, it's a how-to guide on transitioning from one world to another.

This infographic will appeal to beer drinkers who want to dip their toes in the wine pool,but feel a little overwhelmbed. Or, vice versa, it also works for wine enthusiasts who want to see what the world of beer has to offer, and are a little unsure of where to begin.

The infographic offers helpful suggestions: if you love pale ale, for instance, you would be better off trying a chardonnay. Meanwhile, those who call pinot noir their drink of choice will love a Lambic beer for its similarly funky, fruity taste.
Trend Themes
1. Beer and Wine Exploration - There is an opportunity to create more resources and guides to help consumers transition between the worlds of beer and wine.
2. Personalized Drink Recommendations - Developing algorithms or apps that provide tailored drink recommendations based on a person's existing preferences can enhance their exploration of different beverages.
3. Collaborations Between Alcohol Brands - Alcohol brands can collaborate to create educational resources, like infographics, to help consumers navigate the transition between different types of beverages.
Industry Implications
1. Alcohol Retail - Alcohol retailers could leverage the trend by providing curated selections of both beer and wine to encourage consumers to explore different beverages.
2. E-commerce - Online platforms can take advantage of the trend by offering curated beer and wine subscription boxes or personalized drink recommendation services.
3. Hospitality - Bars and restaurants can use the trend to create tasting menus or events that highlight the pairing of beer and wine, encouraging customers to try both.
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