These Charts Show Where and How Much the World is Drinking
Michael Baxter — January 30, 2014 — Lifestyle
References: priceonomics & laughingsquid
Alcohol consumption stats are often the subject of much scrutiny, mainly because of the negative connotation attached to drinking. Drinking can be a great social activity when done in moderation, and these charts show who's doing it and how often.
It was a fair assumption to think that the 'fast life' stereotype that is tied to the USA would yield concerning results, but it turns out that America actually isn't the most brazen when it comes to alcohol consumption. Europe and Asia are right there with the States, and are even out-drinking them in some cases.
According to these alcohol consumption stats, France and Italy are leading the way when it comes to wine, which is right in line with expectation. Turns out the Europeans know how to hold their liquor.
It was a fair assumption to think that the 'fast life' stereotype that is tied to the USA would yield concerning results, but it turns out that America actually isn't the most brazen when it comes to alcohol consumption. Europe and Asia are right there with the States, and are even out-drinking them in some cases.
According to these alcohol consumption stats, France and Italy are leading the way when it comes to wine, which is right in line with expectation. Turns out the Europeans know how to hold their liquor.
Trend Themes
1. Increasing Alcohol Consumption in Europe and Asia - There is a growing trend of alcohol consumption in Europe and Asia, presenting opportunities for companies to expand their market presence in these regions.
2. Surpassing the USA in Alcohol Consumption - Countries in Europe and Asia are out-drinking the United States, indicating a potential shift in drinking habits and preferences that businesses can capitalize on.
3. Wine Consumption Leadership in France and Italy - France and Italy are leading the way in wine consumption, creating opportunities for wine producers to target these markets with innovative products.
Industry Implications
1. Alcoholic Beverages - The alcoholic beverages industry can leverage the increasing demand for alcohol in Europe and Asia by introducing new and unique products catering to regional preferences.
2. Hospitality and Tourism - The hospitality and tourism industry can incorporate alcohol-related experiences and tours in Europe and Asia to cater to the growing number of drinkers in these regions.
3. Wine Industry - The wine industry can capitalize on the leadership of France and Italy in wine consumption by introducing innovative and high-quality wines specifically tailored to these markets.
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