The Coca Cola Light Brazil Campaign is Very Sweet
Michael Nieto — January 23, 2014 — Lifestyle
References: thedieline & designtaxi
The new Coca Cola Light Brazil campaign has a heartwarming package design that invites consumers again. The light version of Coke was discontinued from the Brazilian market a few years ago but has now been redesigned and introduced in a fun way. The new package was executed by the design studio 'Oz Estratégia + Design' with a concept that emphasizes the question “Do you like it or love it?".
The intended response is suppose to be “I love Coca-Cola Light!” as a heartwarming reaction from the public. The package contains a large red heart with the traditional silver background. This heart makes a great impression for consumers as it may apply to their lifestyle with the product itself. The Coca Cola Light Brazil campaign strives to retain consumers once again in a positive and sweet way.
The intended response is suppose to be “I love Coca-Cola Light!” as a heartwarming reaction from the public. The package contains a large red heart with the traditional silver background. This heart makes a great impression for consumers as it may apply to their lifestyle with the product itself. The Coca Cola Light Brazil campaign strives to retain consumers once again in a positive and sweet way.
Trend Themes
1. Heartwarming Packaging Design - Businesses can innovate their packaging design by creating more emotive and empathetic packaging that resonates with consumers' emotions.
2. Product Discontinuation Revival - Companies can bring back previously discontinued products with updated branding and marketing campaigns to create excitement among consumers.
3. Emphasizing Consumer Satisfaction - Brands can focus on customer satisfaction and loyalty by asking targeted questions on product packaging that prompt positive emotional responses and increase brand connection.
Industry Implications
1. Beverage Industry - Beverage companies can use innovative packaging designs and emotive marketing campaigns to create brand loyalty and stand out in a crowded market.
2. Advertising Industry - Advertising companies can create campaigns that revamp previously discontinued products in a way that capitalizes on nostalgia and modern design trends.
3. Design Industry - Design studios can offer services that emphasize emotive and empathetic packaging design to create a competitive advantage for their clients.
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