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Geeky Dessert Decorations

These Fun Sprinkles Will Turn any Treat into a Geeky Delight

— January 23, 2014 — Lifestyle
A Kickstarter campaign has been launched for a new set of fun sprinkles. Geeky Sprinkles is a pop culture twist on a favorite dessert topping. Instead of traditional rainbow or chocolate sprinkles, Geeky Sprinkles is modeled after popular pop culture fandoms including Doctor Who, Harry Potter and Steam Punk culture. The Doctor Who sprinkles are modeled after the blue TARDIS time machine, while the Harry Potter sprinkles come in yellow and are shaped like Harry's thunder bolt scar. The Steam Punk sprinkles are gray and gold gears and bolts.

The sprinkle kits come with a container of the sprinkles plus bottles of glitter or sanding sugar in varying colors depending on the kit chosen. These fun sprinkles add pizzazz to any cupcake, doughnut or cookie and are perfect for parties.

Trend Themes
1. Pop Culture Dessert Decorations - Opportunity for creating and marketing sprinkle designs inspired by popular pop culture fandoms.
2. Customizable Dessert Toppings - Disruptive innovation opportunity in offering customizable sprinkle and sanding sugar kits for personalized dessert decorations.
3. Interactive Dessert Experiences - Potential to create interactive dessert experiences by incorporating themed sprinkles and sanding sugars into baking or decorating classes.
Industry Implications
1. Baking and Pastry - Innovation potential in the baking and pastry industry by offering unique sprinkle designs that appeal to pop culture enthusiasts.
2. Party Supplies - Disruptive opportunity in the party supply industry through the introduction of themed sprinkle kits for themed parties and events.
3. Food Retail - Retailers can tap into the growing demand for unique dessert decorations by offering a wide variety of sprinkle options in-store and online.
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