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Celebrity Tributes

Bernie Mac Honored by Brad Pitt, George Clooney, & More

— August 11, 2008 — Celebs
Bernie Mac, who passed away last week, is being honoured by his celebrity friends, including cast members of Oceans 11, Brad Pitt, George Clooney and Don Cheadle.

Brad Pitt said, "I lament the loss of a ferociously funny and hardcore family man. My thoughts are with Rhonda and their family. Bernie Mac, you are already missed."

Bernie Mac died at 50 due to lung complications, and judging by the words of the immense amount of people paying tribute to the comedian, most people were not expecting this at all.

"The world just got a little less funny. He will be dearly missed," George Clooney said.

Chris Rock said, "Bernie Mac was one of the best and funniest comedians to ever live but that was the second best thing he did. Bernie was one of the greatest friends a person could have."

The tributes continued, pouring in from many celebrities.

"This is a very sad day for many of us who knew and loved Bernie," said Don Cheadle. "He brought so much joy to so many. He will be missed but heaven just got funnier."

A memorial will be held next Saturday, a week after his death, and plenty of celebrities are expected to gather.

"I worked with him on 'Charlie's Angels' and he was someone I respected," Luke Wilson said. "He was such an amazing person, someone who came to work and was just so friendly to the cast and crew. It's a great tragedy."

Cedric the Entertainer issued an statement, part of which said, "It's hard to put into words just how I feel and what a painful loss this is. Bernie was a brother, a friend and one of the comic masters of our time."

Other celebrities who have already made tributes include Zoe Saldana, Neicy Nash, Samuel L. Jackson and D.L. Hughley.

Although it won't be quite as fashionable as the funeral for fashion icon Yves Saint Laurent earlier this year, the attendees are sure to include plenty of celebrities which, sadly, will likely make it a paparazzi-rich event.
Trend Themes
1. Celebrity Memorialization - As celebrities continue to pay tribute to their lost friends, there is an opportunity for innovation in creating meaningful digital and physical memorials for public figures.
2. Grief Management Services - The outpouring of grief following celebrity deaths suggests a potential market for new and innovative grief management services that utilize technology and seek to provide more personalized and accessible support to those grieving.
3. Innovative Funeral Services - As the celebrity funeral becomes a highly publicized event, there may be an opportunity for innovative funeral home services that cater to high profile clients and utilize technology to offer more unique and personalized funeral experiences.
Industry Implications
1. Funeral Services - With the opportunity for disruptive innovation in the funeral industry highlighted, companies in the funeral space should consider developing new and innovative ways to cater to celebrity clientele and non-celebrity clientele alike.
2. Technology Services - With the recognition of the need for innovative grief management services and the potential for utilizing technology in celebrity memorialization, companies in the technology space may have an opportunity to enter the grief services and funeral service industries.
3. Media and Entertainment - The immense attention paid to celebrity deaths and their funerals indicate an opportunity for disruption in the media and entertainment industry with innovative ways to cover these events and cater to public interest.
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