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High School Hijinx Spreads

Marco Pietracupa Shoots Doria Tillier for Glamour France February 2014

— January 14, 2014 — Pop Culture
This Glamour France February 2014 pictorial is a lot more funny than what you usually see in a fashion shoot. French TV star Doria Tillier plays model. I don't know her work per se, but I'm willing to guess she has something to do with comedy, since photographer Marco Pietracupa put her in so many wacky positions.

The first photo of this Glamour France February 2014 shoot is hilarious. Tillier is in a blue locker with her head peeking out of the top. It's not until the second frame that we get to see the fashion. Most of it has a very collegiate feel to it. Blazers, plaids and oversized sweaters make the actress look like a high school students; a very chic one that is.
Trend Themes
1. Funny Fashion Shoots - Disruptive innovation opportunity: Create fashion shoots that incorporate humor and unconventional poses to attract a wider audience.
2. Collegiate Style - Disruptive innovation opportunity: Develop fashion lines that capture the youthful and trendy aesthetic of high school and college students.
3. TV Star Models - Disruptive innovation opportunity: Collaborate with popular TV stars to promote fashion shoots and increase brand visibility.
Industry Implications
1. Fashion Photography - Disruptive innovation opportunity: Integrate unconventional and comedic elements into fashion photography to create a unique and memorable visual experience.
2. Fashion Retail - Disruptive innovation opportunity: Create fashion lines that cater to the collegiate style, targeting high school and college students as a niche market.
3. Television Entertainment - Disruptive innovation opportunity: Explore collaborations between TV stars and fashion brands to create mutually beneficial marketing campaigns.
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