Ad Agency Ogilvy & Mathers Converts Children's Dreams into Reality
Tiffany — December 23, 2013 — Pop Culture
References: facebook & designtaxi
In response to a request by a client, Japanese tech company giant Konica Minolta, advertising agency Ogilvy & Mather has recently created a 'dream printer' that prints children's dreams out onto a piece of paper.
The advertisement takes the slogan, 'Giving Shape to Ideas' in a literal sense, and does exactly that. The event was located at an outdoor park with the intention of getting children to write down their dreams on a piece of paper to feed to the magical printer. As the child feeds the piece of paper into the printing booth, a caricature artist secretly hidden inside the booth, translates the dreams into cartoon drawings of the children living out the dream.
Each child receive a portrait of themselves realizing their ambitions. Some of the children's dreams include being a teacher, a princess and many more.
The advertisement takes the slogan, 'Giving Shape to Ideas' in a literal sense, and does exactly that. The event was located at an outdoor park with the intention of getting children to write down their dreams on a piece of paper to feed to the magical printer. As the child feeds the piece of paper into the printing booth, a caricature artist secretly hidden inside the booth, translates the dreams into cartoon drawings of the children living out the dream.
Each child receive a portrait of themselves realizing their ambitions. Some of the children's dreams include being a teacher, a princess and many more.
Trend Themes
1. Dream Printing - The trend of printing dreams onto paper to create personalized portraits offers opportunities for innovative marketing campaigns.
2. Magical Printing Booths - The creation of magical printing booths that turn children's dreams into reality provides potential for immersive retail experiences.
3. Personalized Art - The trend of creating personalized portraits from children's dreams opens up new opportunities for art and design businesses.
Industry Implications
1. Marketing and Advertising - The dream printing trend offers opportunities for creative and innovative advertising campaigns that make use of personalization and immersive experiences.
2. Retail - The use of magical printing booths to turn dreams into reality could provide an immersive retail experience that brings customers back time and again.
3. Art and Design - The trend of creating personalized portraits from children's dreams offers opportunities for artists and designers to create unique and inspiring pieces.
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