Matkahuolto Hands Out Free Tickets in Return for Festive Cookies
Tiffany — December 23, 2013 — Pop Culture
Christmas is just around the corner, and it seems like everyone is feeling festive for the holiday season, including a Finnish bus driver Matkahuolto who, as a promotion, decided to change the monetary currency to an edible cookie currency. The festive bus conductor allowed passengers to exchange gingerbread cookies in return for a one way ticket for a day.
The rules of the festive promotion was that the decoration on the cookies had to display where the final destination of passengers and of course, they needed to be edible. Bus passengers have since been posting their gingerbread cookies on Twitter with the hashtag #piparilippu, meaning cookie ticket.
The 600 promotional tickets sold out fast, leading Matkahuolto to turn away passengers holding the festive cookies because of the sold out tickets.
The rules of the festive promotion was that the decoration on the cookies had to display where the final destination of passengers and of course, they needed to be edible. Bus passengers have since been posting their gingerbread cookies on Twitter with the hashtag #piparilippu, meaning cookie ticket.
The 600 promotional tickets sold out fast, leading Matkahuolto to turn away passengers holding the festive cookies because of the sold out tickets.
Trend Themes
1. Edible Currency - There is an opportunity for businesses to explore the use of edible items as a form of currency for promotions or special events.
2. Social Media Promotion - Businesses can leverage social media platforms to engage with customers and create buzz around unique promotions, such as exchanging cookies for tickets.
3. Limited Quantity Promotions - Creating scarcity and exclusivity through limited quantity promotions can generate high demand and attract attention from customers.
Industry Implications
1. Transportation - Bus companies and other transportation providers can explore innovative ways to engage with customers and create memorable experiences through promotions and unique ticketing systems.
2. Food and Beverage - The food and beverage industry can find opportunities in creating edible products that can be used as promotional items or alternative currencies.
3. Marketing and Advertising - Marketing and advertising agencies can help businesses develop creative and disruptive promotional campaigns that capture the attention of consumers.
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