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Morbid Christmas Jumpers

The SIBLING x Topman Collab Has More Skulls Than Most Holiday Sweaters

— December 17, 2013 — Fashion
The SIBLING x Topman collection of cozy winter gear forgoes conventional holiday icons in favor of antlered skulls. While these are not your typical holiday sweaters, this may be a good thing since they’re appropriate all winter long and not just around Christmastime. The coloring makes this apparent too, since there’s a range of blacks, whites, reds, blues and even one very multi-colored jumper.

The collaboration between SIBLING and Topman features a range of toques, scarves and jumpers decked out in skulls. As far as knitwear goes, these items have just the right combination of humor, irreverence and style.

Since the items can be layered for even the coldest of winter days, guys will want to pick up a few items from the eight-piece collection before it’s gone.
Trend Themes
1. Skull-themed Winter Fashion - Disruptive innovation opportunity: Create a line of unconventional winter apparel incorporating skull motifs.
2. All-season Holiday Sweaters - Disruptive innovation opportunity: Design holiday sweaters that can be worn beyond the traditional Christmas season.
3. Humorous and Irreverent Knitwear - Disruptive innovation opportunity: Develop a line of knitwear that combines humor and style for unique fashion statements.
Industry Implications
1. Fashion and Apparel - Disruptive innovation opportunity: Experiment with unconventional designs and motifs in winter fashion to appeal to a wider audience.
2. E-commerce and Retail - Disruptive innovation opportunity: Create an online platform to sell unique holiday sweaters and winter apparel with unconventional themes.
3. Accessories and Winter Gear - Disruptive innovation opportunity: Expand product offerings to include skull-themed accessories and winter gear to cater to diverse fashion preferences.
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