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Cruising Canine Photography

Dogs in Cars Captures Your Dog’s Favorite Activity

— December 17, 2013 — Lifestyle
Photographer Lara Jo Regan has created a ridiculously adorable photo series titled ‘Dogs in Cars.’ The name is not misleading; the series is literally made up of photos of carefree canines enjoying the view out of the window of a moving vehicle. It’s hard not to be amused by these playful pooches relishing the wind in their fur with a tongue-lolling smile. It’s no secret that, next to a walk or a game of fetch, car rides are many dogs' favorite activity.

Regan wanted to capture dogs going gaga over the opportunity to go for a joy ride. She explains,”[…] as an owner of three dogs living in the Los Angeles car culture, the idea was just staring me in the face. Most dogs become downright delirious over a car ride, and I wanted to capture this amazing primal energy in photographs beyond what I’d seen before.”
Trend Themes
1. Pet Photography - Opportunity for photographers to capture more adorable pet moments in creative ways particularly in motion.
2. Canine Activities-related Merchandise - Innovative and unique merchandise targeted towards dog owners based on different activities that dogs love doing, such as car rides.
3. Pet Influencer Marketing - Pet influencers and their impact on social media can be leveraged by brands to market their products to a diverse audience.
Industry Implications
1. Photography - Incorporating innovative photography concepts focused on pet owners and their pets.
2. Pet Care - Creating unique merchandise based on pets' favorite activities can drive sales and growth for the pet industry.
3. Marketing and Advertising - Leveraging the growing trend of owning pets and the impact of pet influencers can drive strategic marketing efforts in different markets.
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