Strategy Magazine Gives Us This Ode to Marketers
Angela Rajic — December 16, 2013 — Pop Culture
References: youtube & creativecriminals
Strategy Magazine, a Toronto magazine, has given the world this wonderful celebration of marketers the world over. Created by Open creative shop, The Marketers’ Anthem is a humorous and triumphant nod to the innovations and successes of marketing in the business world. From successfully selling toilet paper and male enhancement to creating online communities based on a single product and letting us ‘friend’ a cookie on Facebook, marketers have turned social media platforms into prime advertising space.
The Marketers’ Anthem from Strategy magazine lauds the efforts of these consumer whisperers and brand guardians and reflects on powerful and sometimes silly effects marketing has on us as consumers. The ad also makes fun of the habit of marketers of using abbreviations to speed up conversation and save time, making this a fun clip for both sides of the marketing world.
The Marketers’ Anthem from Strategy magazine lauds the efforts of these consumer whisperers and brand guardians and reflects on powerful and sometimes silly effects marketing has on us as consumers. The ad also makes fun of the habit of marketers of using abbreviations to speed up conversation and save time, making this a fun clip for both sides of the marketing world.
Trend Themes
1. Celebration of Marketers - Opportunities to create innovative campaigns that celebrate and honor the work of marketers, leveraging humor and creativity.
2. Humorous Marketing Ads - Opportunities to develop humorous advertising campaigns that resonate with consumers and create a positive brand image.
3. Marketing in Social Media - Opportunities to capitalize on social media platforms as prime advertising spaces and create engaging marketing campaigns.
Industry Implications
1. Advertising and Marketing - Opportunities for advertising and marketing agencies to develop campaigns that entertain and engage consumers, making a lasting impact.
2. Media and Entertainment - Opportunities for media and entertainment companies to create humorous content that appeals to consumers and strengthens brand loyalty.
3. Social Media Platforms - Opportunities for social media platforms to collaborate with marketers and offer innovative advertising solutions that enhance user experience.
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