Dues Ex Machina Models 'The Bully' After American-Style 80s Bikes
Meghan Young — December 18, 2014 — Autos
Dues Ex Machina, a brand hailing from Australia, means 'god from machine,' which is appropriate. Specializing in custom motorcycles, the company has created some impressive road-runners including 'The Bully.' Although it was built in Australia, some people will note its similarities to American bikes from the 80s. That's because Dues Ex Machina specifically modeled 'The Bully' after that them.
The Bully was also manufactured predominantly using American parts. Dues Ex Machina made sure that it boasted some exciting features, made all the more possible since it was built from the ground up. Vicespy writes, "The Bully rides quite smoothly and is rather comfortable, which is surprising for a bike of this type and it is a reliable, sturdy, and capable vehicle that will definitely receive attention from onlookers due to its classic appearance and paint scheme."
The Bully was also manufactured predominantly using American parts. Dues Ex Machina made sure that it boasted some exciting features, made all the more possible since it was built from the ground up. Vicespy writes, "The Bully rides quite smoothly and is rather comfortable, which is surprising for a bike of this type and it is a reliable, sturdy, and capable vehicle that will definitely receive attention from onlookers due to its classic appearance and paint scheme."
Trend Themes
1. Custom Motorcycles - Opportunity for disruptive innovation in creating unique and personalized motorcycles tailored to individual preferences.
2. Retrospective Styling - Opportunity to capitalize on nostalgia by designing motorcycles with a vintage aesthetic inspired by past eras.
3. Cross-cultural Influences - Opportunity to incorporate design elements from different cultures and create motorcycles with a global appeal.
Industry Implications
1. Automotive Manufacturing - Opportunity to collaborate with custom motorcycle brands and leverage their expertise in manufacturing unique vehicles.
2. Automotive Retail - Opportunity to cater to a niche market of motorcycle enthusiasts seeking custom and retro-styled bikes.
3. Automotive Accessories - Opportunity to develop and market accessories specifically tailored for custom and vintage motorcycles.
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