Refuse by Eduardo Hernandez Showcases a Slew of Products
Meghan Young — November 29, 2013 — Fashion
References: behance.net
The photo series titled Refuse by Eduardo Hernandez, a photographer based in Monterrey, Mexico, embraces the recent phenomenon of itemizing one's belongings in order to document them in a tediously tidy way. Although very much about a consumer lifestyle, these images shakes things up a bit by adding the person (or people, in one case) who owns the items into the mix.
Shot for Cadena+Asoc. Branding, Refuse by Eduardo Hernandez focuses on a fun beach theme, which is perfect for those who are looking to escape the winter blues in the Northern Hemisphere. Created in collaboration with Lucas Lucas & Screw., showcase everything from scuba diving gear to fresh fruits and even the odd cleaning product. The images are eye-catching.
Shot for Cadena+Asoc. Branding, Refuse by Eduardo Hernandez focuses on a fun beach theme, which is perfect for those who are looking to escape the winter blues in the Northern Hemisphere. Created in collaboration with Lucas Lucas & Screw., showcase everything from scuba diving gear to fresh fruits and even the odd cleaning product. The images are eye-catching.
Trend Themes
1. Itemized Belongings - There is a growing trend of itemizing one's belongings to document them in a neat and organized way, presenting an opportunity for innovative storage solutions.
2. Incorporating People - The trend of adding the person who owns the items into itemized photography creates a unique storytelling element, suggesting potential for personalized branding and customization.
3. Beach-themed Product Showcases - The use of a fun beach theme in product photography offers opportunities for marketing summer-related products and creating engaging visual content.
Industry Implications
1. Storage Solutions - The growing trend of itemizing belongings opens up opportunities for innovative storage solutions that help people organize and showcase their possessions.
2. Personalized Branding - Incorporating people into itemized photography presents opportunities for brands to create personalized and customized products and experiences.
3. Product Marketing - Beach-themed product showcases in photography provide opportunities for brands in the travel, leisure, and retail industries to attract consumers with summer-related products.
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