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Prehistoric Wedding Bands

This Dinosaur Bone Band is Literally Out Of This World

— November 27, 2013 — Fashion
For the gentlemen who would rather prefer not to have a standard looking silver wedding band wrapped around your ring finger, you can now purchase a dinosaur bone band for your wedding. The $450 to around $1,800 gold, meteorite and dinosaur leg bone wedding rings are made and sold by an Etsy curator under the name JewelrybyJohan. Each ring is unique and carefully handcrafted; according to JewelrybyJohan, the bone is taken from the Morrison Formation in Utah, dating back to at least 65 million years into the Jurassic era.

JewelrybyJohan is a perfect example of a business well run, as stated on the site, "The only way to create fine jewelry is when you love what you are doing, I love it." And unlike rings that are mass produced in factories, JewelrybyJohan hand makes each ring one at a time.
Trend Themes
1. Personalized Wedding Bands - The trend of personalized wedding bands is disrupting the traditional wedding industry with unique and customized alternatives.
2. Sustainable Materials in Jewelry - The trend of using sustainable materials like dinosaur bones may disrupt the fine jewelry industry and inspire other creatives to think outside of the box.
3. Bridal Niche Marketing - A trend of niche marketing towards grooms as well as brides might disrupt the wedding industry as businesses seek to target a broader audience.
Industry Implications
1. Wedding Industry - The trend of personalized wedding bands might disrupt the traditional wedding industry as couples seek unique and customized alternatives.
2. Jewelry Industry - The trend of using sustainable and unique materials like dinosaur bones in jewelry may disrupt the fine jewelry industry as more designers explore non-traditional materials.
3. E-commerce Industry - The trend of niche marketing towards grooms as well as brides presents a great business opportunity for e-commerce platforms to offer personalized options for both parties.
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