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Rainbow Raver Footwear

The Chariot Platform by Y.R.U. is Colorfully Iridescent

— November 8, 2013 — Fashion
The Chariot Platform by Y.R.U. embraces fashion's recent obsession with the 90s. The raver-inspired accessory adds a bold touch to any daring outfit and is a great choice for a fun night out. The eye-catching sandal also features a 3 inch heel, a 2 inch platform and a synthetic upper frame that appears iridescent under light.

The holographic Chariot Platform by Y.R.U. is available from online shoe retailer Solestruck. This summer sandal must-have is a contemporary translation of a retro style aesthetic made popular during the 90s. While the shoe reminds one of something they may have owned during their childhood, the rainbow-brite kicks are not only stylishly shiny but are also incredibly comfortable when dancing the night away.

Trend Themes
1. 90s-inspired Fashion - With the recent resurgence of 90s fashion, there are opportunities for companies to create modern takes on retro designs, such as the holographic Chariot Platform by Y.R.U.
2. Colorful Footwear - Colorful and eye-catching footwear, like the rainbow-brite Chariot Platform, can add a bold touch to any daring outfit and appeal to fashion-forward consumers.
3. Comfortable Party Shoes - As people continue to prioritize comfort and mobility in their fashion choices, companies that create comfortable yet stylish party shoes, like the Chariot Platform, can disrupt the footwear industry.
Industry Implications
1. Fashion - Fashion companies can capitalize on the trend of 90s-inspired fashion by creating modern takes on retro designs, such as colorful and holographic footwear like the Chariot Platform by Y.R.U.
2. Footwear - The footwear industry can explore opportunities to create eye-catching and comfortable party shoes, like the Chariot Platform, that appeal to fashion-forward consumers seeking both style and comfort.
3. Online Retail - The rise of online shoe retailers, like Solestruck, provides a platform for unique and niche shoe designs, such as the holographic Chariot Platform, to reach a wider audience and disrupt traditional brick-and-mortar footwear stores.
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